WayneLigon said:I'd say in some places the stigma might eventually vanish if local news and other media didn't keep it alive. Take the commercial where the geek is giving the supermodel a copy of the PHB. Nice and funny, esp to see the PHB on national TV, but look at the commercial again: the guy portrayed is still a geek and the viewer is not supposed to take it seriously that he's actually dating this women, etc. The commercial is using (a technical term I don't remember the name for, but it involves using radically juxtaposed images for comedic effect).
It's an ad for a Whirlpool washing machine ("the perfect marriage of beauty and brains")...and in the ad, it's the supermodel giving her nerd boyfriend / fiance a PHB as a gift.