WotC D&D's Best Year Ever - But Hasbro's Goal Is For D&D e-Sports

We frequently get told that Dungeons & Dragons is having it's best year ever, which is awesome news for our hobby. Hasbro's Chairman, Brian Goldner, reiterated this to CNBC in an interview. But Goldner raised a new "e-sports" dimension to D&D's future growth.

We frequently get told that Dungeons & Dragons is having it's best year ever, which is awesome news for our hobby. Hasbro's Chairman, Brian Goldner, reiterated this to CNBC in an interview. But Goldner raised a new "e-sports" dimension to D&D's future growth.


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He talks about the Magic: the Gathering online "Arena" which had more than a million beta signups. But then he goes on to talk about D&D. CNBC says "... Hasbro's goal over time will be to build fantasy games like "Dungeons & Dragons" into esports properties "ripe for esports competition" as consumers increasingly choose digital gaming over standard board games."

What that means, exactly, I'm not sure. I'm not 100% sold that the article interpreted his comments correctly. Certainly card games could be imagined as e-sports, and I'm sure some kind of competitive D&D spin-off could be imagined, too, though what form that would take is anybody's guess. Some kind of PvP battle arena? D&D isn't currently viewed as a competitive game, and this could refer to other games based off the properties rather than bringing the tabletop RPG itself to e-sports. However, we shouldn't forget that D&D has had plenty of competitive tournament play at conventions over the years, so this isn't as surprising a move as one might think.

My guess - if this refers to D&D - is that this doesn't affect the tabletop RPG, but is about creating brand new online competitive games based on IP like the Forgotten Realms (although referred to as simply "Dungeons & Dragons"). But your guess is as good as mine!

You can watch the full interview over at CNBC.

The interviewer comments that he thought Dungeons & Dragons was a "so-so brand", and was surprised that it was called out in Hasbro's earnings report.

"We're also building a suite of digital games around Dungeons & Dragons and Magic: the Gathering. Our Magic Arena product is underway in a closed beta, we've had more than a million people sign up, and we're very excited about launching that later this year. So you'll be able to play Magic: the Gathering or Dungeons & Dragons on a mobile device or online as well as face-to-face."

Goldner goes on to say:

"Well, once you build this mobile game, we're also seeing that just with the analogue game, people are watching us on e-sports, we have about a million viewers a month watching a Magic: the Gathering game, and people watching Dungeons & Dragons on Twitch, and so we think over time we build this to be more of an e-sports property, it's a very immersive game, and it's global and ripe for e-sports competition."

It'm not clear whether he's referring to D&D as e-sports, or whether he means M:tG as e-sports and D&D on Twitch.

Competitive D&D play, such as the RPGA's D&D Open Championship which began in 1977, and which became the D&D Championship Series in 2008 (it ended in 2013) involved teams of players competing to score points in adventure modules. WotC brought it back for D&D 5th edition at Origins Game Fair in 2016.

Our own Mike Tresca talks more about D&D competitive play's history in his article Could D&D Ever Have an eSport? "Thanks to its wargaming roots, tournament play was well-established by the time D&D came along. Tournaments were associated with wargaming conventions. The first large-scale D&D tournament took place at Origins in Baltimore, MD on July 25-27. An estimated 1,500 attended, with 120 participating in the D&D tournament."

And one should not forget NASCRAG, the National Society of Crazed Gamers, which ran D&D tournaments from 1980-2011, before moving to Pathfinder instead.

NOTE - for some people if you're viewing this from the news article, something wonky has happened to the comments, and only the first 12 comments are currently showing. If this applies to you, and you want to read the comments, head to the thread here.
 

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happyhermit

Adventurer
CNBC has amended the article;

A spokesperson for Hasbro later clarified that while the strategy for building digital gaming capabilities for "Dungeons & Dragons" remains intact, the game has not yet been classified by the company as an esport because of its limited competitive scope.

Not that it will change anything. Goldner never really said what the article did anyways.
 
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If I had to guess the Hasbro Chairman and CEO Brian Goldner is selling the idea to an investor audience. E-sports is currently an untapped market by Hasbro's D&D... with good reason. As others have pointed out, D&D is not a competitive game. We don't see improv E-sports for the same reason: they're cooperative. The Goldner needs to be working towards WotC officially hosting live streams and podcasts where they can sell merch and ad space as if it were a TV show. HarmonQuest is the closest D&D gets to "e-sports".
 

Jay Verkuilen

Grand Master of Artificial Flowers
If they license the D&D name to some game like League of Legends and make a pile of money from it being successful, why should I be mad? There's already D&D (actual) board games and video games. What's the problem with one or two more? If it means the accountants think D&D makes enough money to keep printing books a couple of times a year, that's *good* news.

If that's how it works.

Speaking for nobody but me, I'm concerned they'll stop releasing things I actually want, instead focusing on "e-sports", themed licensed products, board games, and other "let's take things to the NEXT level!", meaning things that are more mass market friendly. This is always a dilemma when a product moves from being a niche product to something mass market. You can see the same thing with lots of other media, with bands, etc. Parts of D&D has been through this before when cool immersive CRPGs like the Baldur's Gate series got their brand slapped on a console action RPG like Baldur's Gate: Dark Alliance.

Of course, in this case there are options, but having to, say, wade through DMsGuild for new content is rough. There's a lot of good content there, of course, but there are reasons to want "official" material to anchor one's game.This wouldn't be much of an issue if D&D didn't have a tendency to be the "only game in town", making it hard to find alternatives.
 

D1Tremere

Adventurer
Ah corporate executives - they know the buzzwords but they often don't know what they're talking about.

An "esports" model for D&D would be quite different from one for Magic the Gathering or Overwatch or whatever because ... D&D isn't competitive. It's cooperative. So you can't actually have a league and have a model like that because it's nonsense.

OTOH - spectator D&D already exists and figuring out how to tap into that model is an opportunity. People like to watch D&D livestreams and tapping into that could be a good way to raise revenue. Imagine Hasbro hosted livestreams where they sell advertising - if you can build up the viewership it could be a decent bit of money.

I suspect that's what he's talking about when he talks about "esports" - he's either dumbing it down for the mass audience by using a familiar term that is close to what they need to do, or his people have dumbed it down to him and he's just repeating the analyses he's been given. Either way, I suspect that Hasbro will be trying to dip into the livestreaming business around D&D - it would be kind of dumb of them not to if they're also getting into the eSports business in other areas.

Ways that D&D can be (and has been) made competitive.
1: Races: First group to complete the dungeon, puzzle, claim the McGuffen, Etc.
2: Tough Character contests. One on on or team arena combat.
3: Points based seasons.
Not saying they should, but they definitely can.
 




Arnwolf666

Adventurer
This is exactly what I do not want. I don’t want playing for points. I want the story to unfold and play with clever Role players that have dilemmas and their characters being intertwined with the communities they are role playing within.
 

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