Jürgen Hubert
First Post
In your standard D&D cosmology you actually have a very monotheistic kind of set-up where the righteous go to one of the various heavens and the wicked go to the hell of your choice to serve as fuel and demon chow.
So what is it exactly that the dark gods offer that lures people into following them? It's not like evil clerics get more power or cheaper XP than good ones do.
"I won't be one of those suckers who will end up as demon chow! I'm brilliant and powerful - I deserve a position of authority in Hell!"
A very few of these people will actually make it - but far more will die in the belief that they do.
There are some parallels to this in real life. In Freakonomics, there is a fascinating study how joining a gang is a similar sucker's game - the boss makes all the money, yet all the gang members likewise join up because they believe they will make it big. And that despite the fact that they would earn more at a minimum wage job than they earn with their illegal activities!