See, this is why I really have a hard time taking folks like yourself seriously in this discussion. The pretensiousness of a sentence like, "Now I understand why magic was never magical for you" beggars my ability to mock it.
Magic and mystery don't come out of putting a padlock on the DMG, and if you have to shake your finger at your players for reading it instead of inventing your own custom magic items that fit your individual players, then don't accuse me of lacking imagination, sir, because you are exhibit A.
Magic is only one element of the story, and frankly, I'm run low-magic and no-magic games that were every bit as interesting as a high-magic FR monty haul campaign, if not more so.