Yeah, this doesn't seem all that crazy really. It's really clear they're primarily running on-site gaming as an advertisement (a totally reasonable position, though I have definitely seen some stores that lean more toward trying to be more coffee-shop esque 3rd spaces for gamers), and it makes sense to funnel people toward the new product you're going to keep selling (and to try and pick up sales from existing customers who want the new stuff).
I mean, this exact thing was the reason people complained about the 3e-3.5 transition.