We're the Four Points Company.
I like the name, but if we had known that we would eventually be tied down to one location (mostly, and mainly by choice), then we surely would have never chosen that name. It's supposed to refer to the points of the compass. I guess that it makes the whole thing even better, since in real life, people end up going in directions they never imagined.
My character, a gnome rogue, has taken the leadership feat FOUR times, and has used his cohorts to fill out the roster of an all gnome adventuring party as an occasional side project. They are known as the Pointed Caps.
This works out well, to a degree because it means that my cohorts aren't technically members of the Four Points Company, and any time they do get involved in FPC business, they get to negotiate a deal just like anybody else would.
It keeps the profiles of the cohorts down, and out of the game until they are needed for some extra muscle.