We don't all have cable. Many of us have upgraded to satellite, since the local cable folks couldn't get our reception to stop looking grainy.
I've liked what USA has done with its treatment of Monk and Dead Zone. It re-airs eps frequently, so even if you can't watch it on Friday at 9, you can watch it on Saturday at 7, or Sunday at 11. It keeps to a consistent timeslot with its shows, and cross-pollinates liberally, so that if you watch Monk, you see a lot of ads for Dead Zone, and vice versa.
Right now, I watch more of the USA channel than I do of NBC, and that's even with the interruptions for tennis tournaments and the occasional Walker:Texas Ranger marathon.
The big question would be whether USA could afford Firefly. From a pure business perspective, Firefly failed because it didn't draw enough numbers to make it for what it cost. They weren't bad numbers by many standards, but they weren't good enough for what Firefly ran. Also,
regardless of whether it was because of stupid execs, Joss being too cute, or space aliens using mind control beams on the world... Firefly was slow coming out of the gate. The reason does not matter. I honestly can't tell you whether I liked the opening episode (from the TV perspective) because it was well done, because it was well done for me personally but only in the "Tacky Likes This" niche market, or because I trusted Joss and knew it was going somewhere interesting. If "A", then it just didn't get promoted well enough. If "B" or "C", then that's not so good.
Don't get me wrong. Loved Firefly, will be seeing the movie. But I sort of doubt that Fox executives consciously try to get shows cancelled out of spite when they're doing well. Firefly didn't do well, for whatever reason. It got cancelled for not doing well, which meant that it didn't have someone inside fighting hard for its continued survival, arguing for it to get a chance to slowly build an audience. That's all that it means. The reasons it didn't do well are many and varied, and not all of them are the fault of evil Fox executives, and not all of them are knowable by us.
