Well, Wizards gains nothing from people who don't switch to 4e, so honestly, why cater to them (looking at it from a business POV). If you're not going to buy / use 4e, you won't be subscribing to D&DI anyway. I don't think that anyone disputes that WOTC is not going to be supporting 3e once 4e arrives.Reynard said:But then, it seems that WotC's attitude has been, since the announcement of 4E, that D&D players and DMs will go along with whatever, simply following the brand without question.
Consider if over the next 6 months, online Dragon is filled with the most amazing new 3.5 crunch ever. Summer 2008 arrives, 4e is published, online content has to be paid for, and you have no intention of abandoning 3e. Are you going to pay for 4e rules content in the new Dragon? No. What they do in the meantime will have no bearing on that decision for someone who is not interested in the new edition.
I think that, ideally, they should be trying to convert people to 4e (and to paying for online content) with new articles that have dual 3e/4e stats - the 4e stats will not be very useful right away, but will pique people's interest and will give them an idea of what's to come when Dragon is no longer free. It will also make that content still usable after the new edition is published. However, it is an extra drain on resources (you'd probably need one of your 4e developers to do the 4e stats) and perhaps they don't have the manpower or money for it.
I also think that ideally they could have handled the Dragon / Dungeon thing a HELL of a lot better, publicity-wise, from day 1. They fumbled the ball with the Pazio thing, and here they're explaining themselves in business terms, what makes sense for the bottom line - which is logical, and their reasoning makes sense, but it won't endear you to people who are looking to be reassured. Public relations isn't about the unvarnished truth.