DriveThruRPG numbers for 2022

robconley

Adventurer

DriveThruRPG numbers for 2022


For those who don't know, there is rarely a day that doesn't go by when somebody doesn't download a free copy of Blackmarsh from DriveThruRPG. Over 13,000 since its release in 2011. Each order is accompanied by an order number.



To date, this has meant I had a Blackmarsh order come in on January 1st. So starting around 2015, I have been tracking the Order # in a spreadsheet.

One of my older posts doing this in 2015.
Another from two years ago.

The idea here is that by tracking the January 1st order number we can get a sense of the relative increase (or decrease) in DriveThruRPG sales from year to year. Because we don't know what order numbers are used for internally at DriveThru, we can't use them to determine the absolute number of sales.

Now for this year's numbers.


As you can see aside from a pandemic-related boost in 2020, the # of orders has seen a slow increase since 2019. In contrast, 2017 to 2019 saw a marked rise in sales, almost doubling.

Finally here is a repeat of the month-to-month chart showing the effects of the Pandemic on DriveThru numbers.

 

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Alphastream

Adventurer
Fascinating! But, is this saying that if there was growth due to the pandemic... it only had an impact during three months? Or, that if it was an impact, other than the three months, that impact was really small? That's surprising.
 

Sacrosanct

Legend
Publisher
I'm curious to know how many of those are comp copies or other orders where order #s were given, but never processed to completion for one reason or the other.

I've probably sent out a few thousand comp copies last year just myself.
 

robconley

Adventurer
I'm curious to know how many of those are comp copies or other orders where order #s were given, but never processed to completion for one reason or the other.

I've probably sent out a few thousand comp copies last year just myself.
I assume the proportions of orders like you described remained constant over the years. You sent out a few thousand last year, but a person in your position in 2008 was probably only sending out a few hundred due to the known smaller audience of digital customers at the time.
 

robconley

Adventurer
I'm curious to know how many of those are comp copies or other orders where order #s were given, but never processed to completion for one reason or the other.

I've probably sent out a few thousand comp copies last year just myself.
Another way to get around this is to use the wayback machine and look at the number reported for the difference in metal levels, year by year. That would exclude everything except for actual sales.

2015


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RPG Now as the two sites had separate totals.
1674678922917.png


2023
1674678556355.png
 
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To a point, remember on DriveThruRPG they have to go through a multi-step process to get the free content. Unlike say my direct link which is just one click and you are done. So a free download on DriveThruRPG has look like it is worth getting at least a little.
I download free stuff all the time on DriveThru. Usually 6 or more items at a time. I dump 'em in a folder. Occasionally I'll poke through it.
 

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