Erik--
If there was ever a decision worth investing in, it's hiring someone to write a page or two of sidebar material on how to adapt the "generic" mods in Dungeon into specific settings--i.e. Forgotten Realms, Dragonlance, Greyhawk, and even Kalamar if one is so inclined. One of the BIGGEST drawbacks to the selling of Dungeon Magazine AT ALL is that the adventures are either too campaign specific, or not written for the right levels. Time and time again, these two factors are mentioned over and over as reasons why the magazine isn't purchased.
Fickle gamers are not going to spend much time adapting. It's too much work. Why not win over a bigger pool of purchasers if you hire a person to do that for you? It should be relatively simple to suggest alternative monsters, different kinds of traps, variations on challenging terrain, and a few scaled NPC stats. But it's too much work for a home DM to want to spend time on. Who wants to figure out locales and re-name NPC's, or provide racially specific details on important figureheads, etc? Why bother, when there's a plethora of campaign-specific settings begging to be purchased already, and no adaptation work needs to be done at all? Given the amount of work I've just described, I wouldn't want to buy Dungeon Magazine either...
Hire someone to write those sidebars. Figure out a place to set them in each setting. Provide a paragraph of campaign specific setting-enhancing material and you've suddenly got a whole new world of people who will buy your magazine. The motivations behind the actions of the baddies may change from campaign to campaign, but the actions will remain the same. The giants will still attack, whether they are being manipulated by Drow or by Illithids or by whoever... The Temple of Elemental Evil is still a temple, regardless of whether it's in Hommlet or wherever. The Shackled City simply needs a few details to help readers get over the bumps inherent in adaptation. Give us some clues, a helping hand, some gentle guidance... and we'll follow you like puppies and buy your magazine more often.
Seems like a no-brainer to me. Publishing generic adventures is one thing. Demonstrating why they're generic, and helping us adapt them is quite another.
Coreyartus