Brown Jenkin said:
A few questions to part with for you in return. What is the Poly subscriber after? Was the choice to devote so much effort to min-games pressure from the readers or mearly an editorial choice? If the readers want min-games then the next question is moot, but did you consider droping the mini-games and going to a monthly 2/3 Dungeon 1/3 Poly 100 page monthly all the time? If you went this way I would buy every issue instead of every other. Why the huge increase in Poly coverage compared to before with little to no increase in the Dungeon coverage? How large (percentages will do) was each portion of the combined readership base before? Is there some evidence that such a lopsided benefit to only one part of you magazine will increase your readership?
I'll try to answer these in order: It's hard to say. But it's hard to say about any magazine. We know we're on track delivering what our readers are after when they continue to buy our magazine. As a result of the past year's numbers, we're pretty darn sure the majority of POLY subscribers dig the Mini-Games. In fact, most folks rave about them.
Initially, the Mini-Game concept (kudos to Mr. Mona for the revolutionary idea, by the way) was an editorial decision. But that's how most innovation is made when you're redesigning a magazine. You come up with a concept you think will appeal to your readers and you try it out. In this case, it seems to have worked.
The reason for the increase in POLY coverage is complex. But the basic reasons are these: Adding more DUNGEON content isn't economically feasible. We don't have the staff to add more content on that side of the book, and doing so wouldn't bring in enough extra income that adding staff would be possible. Second, there's been a pretty hefty outcry, as we've seen on this very thread, for more Mini-Game support. Increasing the POLY word count to that of a "real" magazine (100 pages versus the paltry 64 Erik was somehow working with before) allows the magazine to better cover the Mini-Games, popular d20 System games (like Star Wars, CoC, WoT, and others), and the industry at large.
I'm not sure I can share our subscription number breakdown with you percentage-wise. I'll ask Johnny. But in vague terms, the subscriber numbers were pretty even before the combination of the magazines. There was a fairly substantial crossover, and we've basically since found a middle ground between the total of the two subscriber bases and one of the old DUNGEONs or POLYHEDRONs alone.
Finally, we think this change will please most of our readership. Some folks might be resistant at first, but hopefully once they've given the new format a shot, they'll come around. Anytime you make a change this significant you risk ticking off your loyal fan base (check the initial responses to the 3E announcement), but we feel that this change is for the better. We could be wrong, but business (especially magazines) is often about taking calculated risks.