Ashon... you make an interesting point. I guess I had assumed that the contestants had probably read some of the Mor's End info on the various threads. I see now that I might be wrong about that.
The association ingredient is there so that the NPCs will be more closely tied to Mor's End. The association ingredient is fairly generic like: a major NPC, a guild or other power group, a part of town, etc.
I didn't think you would have to spend several hours reading through the threads to find info on the association. If I had, I would have made the time limit longer. For now, the 48 hour deadline stands... but I will discuss it with the other judges to see if this should be changed to 72.
--sam