Gareth, please don't say we publishers set our prices as if that's somehow independant of the vendor's decisions to increase their profits at my expense, and finally, at the expense of the consumer. It's not. I've also noticed that Mike has said the same thing at rpgnet.
To me, that's disinformation and glossing over the fact that, more than likely, the top 15 publishers at rpgnow.com (who were also on DTRPG) will be making less money after this merger because of reduced royalties. They have decided to decrease my royalties by roughly 9% when the whole picture is looked at. This means my prices have to go up roughly 15% to just maintain what I was making before the "good" news.
And of course, when I charge 15% more on those raised priced PDFs, they're going to get a 60% increase in their take (compared to old royalty rate and old price PDF). For example: a $10 PDF raised to $11.50 and sold at new royaly rate means I'm making the same money but they're making 60% more.
Nice huh? But we publishers choose our prices. It may look a rose, but it sure don't smell like it.
joe b.