Absolutely, so long as you are honest with the public if, for whatever reason, you do not meet publicly stated goals. This is why I still hold that a company should, when asked a question about their product an/or business that they are not legally prevented from answering, answer honestly (and not evasively). I really don't care how native that viewpoint is.
So, that sounds great. Unfortunately, we, the public do not reward them for honesty. We only reward them for saying what we want to hear, honest or otherwise. We, collectively, don't give them incentive to be just honest - we incentivize them waffling, dodging, and prevaricating, because of how incredibly toxic we can be when we don't like what we hear.
Also, we want to hear from creative folks, but then we expect those creative folks to be on the ball in the same way a trained PR person is. If you want to hear from the creative folks, without cutting them slack, you will be disappointed in the result.