Again - here is this idea that WotC's publications are loaded with trademarks. Where do people get this idea from? Trademarks do not spontaneously erupt from nowhere - they require active efforts from their prospective owners in order to form. Also, how could a non-commercial website ever violate a trademark? Trademark violation require that:
- a trademark exist;
- it's used (without permission) as a trademark, and
- that the use is in commerce (that is on or in relation to the sale of goods and services), and
- the usage confuses consumers as to the source of the goods or services.
How would a fan-site qualify for trademark infringement under these circumstances? A fan-site would need to sell stuff - and then of course it wouldn't be a fan-site any more - in order to get within the scope of trademark legislation.
You are forgetting the concept of "Trademark dilution", which means anything you do which lowers the value of a trademark -- even if you make no money from doing so -- is a violation of the law. A fan-site called "Hot sluts Of Faerun" would be quickly sued for trademark violation, even if it used no copyrighted text and was non-commercial in nature. Likewise, any "fan" conversion of, say, Dark Sun could arguably reduce the market for a later
commercial product -- C&Ds would be flying fast.
http://en.wikipedia.org/wiki/Trademark_dilution
Please note that under current case law, no ACTUAL dilution is needed; only the *liklihood* of dilution.
Just wanted to add that the idea that "As long as you don't charge, you're safe" is one of the most pernicious memes to fly around the net. Trust me -- I could not put up a web comic called "The Adventures Of Superman", even if I charged nothing and used no copyrighted art or text. Commercial activity means you're more likely to be sued for cash damages, but the lack of it is not an invulnerable shield against C&D notices.
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