Fan Site Policy: When is it coming?

[starwed]

You forget that non-commercial usage is explicitly excluded as a dilutive action. Only commercial usage can dilute a trademark, see U.S. Trademark Act § 1125 3 C.

It's probably a bad idea for to assume we understand the law from reading a small part of it, so I looked for some more context. The OP's claim seems to be correct; there have been explicit court-rulings in this matter. This analysis also agrees.

 

[Brown Jenkin]

My own take is that because the US legal system is essentially adversarial, there is no motive for Hasbro/WotC to provide any guidelines at all. The motive for Hasbro/WotC will be to claim all rights to themselves, and to force others to fight for any rights at all.

They can claim all the rights they want but unless they are willing to actually sue those claims can be ignored. Scrabulous has ignored cease and desist letters from Hasbro for 7 months now and Hasbro's response so far has been to release a comparable product and fight it out in the marketplace instead of suing.