Feint: Only benefits the bluffer?

[Whizbang Dustyboots]

Could someone bluff in combat to enable a rogue (or similar class) the ability to get in a sneak attack, or does a feint only benefit the bluffer?

 

[Hypersmurf]

If your Bluff check result exceeds this special Sense Motive check result, your target is denied its Dexterity bonus to AC (if any) for the next melee attack you make against it.

-Hyp.