You're not getting any luck finding women to answer your question.
I was studying in Beijing, living in the foreign students dorm last year when one day this bombshell of a korean girl moves in next door. We start hanging out fairly often. After a while, I'm going nuts and my non-drinking friend of mine went to bars with me so I could bare my soul, so to speak. Being a direct guy (not quite as direct as John Nash in "A Beautiful Mind", but close) I decided to tell her how I felt and ask her out.
I spent all day one day setting up a nice dinner with wine and flowers, and reservations to floor her.
Well, I told her and got "let down easy". She never got to the resturant to see the time and effort I put into the night.
AND I'M OK!
Sure, I would have liked for her to have said yes, but I don't think I could have perpetuated that situation where this georgeous girl is LIVING NEXT DOOR and I keep it bottled up. It was a relief. I got it off my chest.
And we're still friends. She is visiting from S. Korea this semester (me, and some other folks).
I put in a lot of effort that she never saw. And still I am glad that I did it. I am proud that I did it. Next time the sappy romantic stuff will come easier, and be more natural.
My advice: Friday night dinner (nothing fancy, nothing bargan basement) that you pay for. Movie, you pay for tickets. If you're lucky and the weather is still nice, go for ice cream afterwards. Be a nice guy. Ask LOTS of questions. DON'T talk about your 13th level beastmaster.
Good luck.