The way I've run it is that fire damage works as normal on objects; to ignite something, you need to do something that causes ongoing fire damage.
One of my houserules is that unattended objects don't make saving throws.
Here's how I've handled it. First and foremost, it needs to be dramatically appropriate -- every little scorching burst isn't going to light up the dungeon. But when the fire burst scores a critical hit against the elite vampire warlock mastermind, killing him, in the dusty old castle attic... he needs to explode and his flaming body parts need to ignite the place, making the fight with the otherworldly entity released by his passing all the more dramatic.
-- 77IM.