WotC Forbes’ Brett Knight visits Wizards of the Coast.

Brett Knight sits down with Cynthia Williams and talks about the future of the company with Dungeons and Dragons.

As Cynthia Williams settles into her chair atop a bearskin rug, three dragons stand watchful guard over her shoulder—each no more than a foot or so tall but no less fearsome, with plastic flames pouring from one’s mouth. The glass cases lining the room are filled with more horrible creatures, shrunken down in plastic miniature: ogres and devils and hobgoblins. Drawers pull out to reveal hundreds of polyhedral dice, with 10, 12 or 20 sides. Where a jumble of letters adorns the wall outside, the push of a button illuminates a hidden message: “Those granted entry shall be rewarded.”

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Brett Knight mentions several things we already know, that D&D sales are growing rapidly among a younger audience.

Arpiné Kocharyan, a UBS analyst, estimates that D&D is now responsible for $100 million to $150 million in annual revenue ... around 40% of D&D players are now female ... 24% of D&D players are between 20 and 24 years old ... revenue up a reported 35% in 2020 from 2019 and more introductory D&D products sold in 2021 than when they were released in 2014 ...

They discuss the opportunity to grow via the VTT and DnDBeyond and marketing and selling digital things, about doing movies and TV, etc. Brett includes some history and quotes from the D&D historian Petersen, from Tim Kask, and the Hasbro CEO, Chris Cox.

I'm not sure how much is new in it, it does seem rather light for folks that have been reading about D&D and Wizards, but it's nice to see Cynthia Williams get some press. Here's hoping to hearing more from her.

 
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Transformers was a relatively dead franchise until the first Michael Bay's movie. It is not only the money from the box-office but also the toys, or the licences in videogames.

In the years previous the remake of "My Little Pony" the franchise was deader than Pharaon's mommy but thanks the cartoon the ponies are more popular than ones from the generation one.

And even Disney, a true giant in the entertaiment industry, has failed some times. Do you remember the productions before the "renaisse"?
 
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