Re: Bean counters
Zulkir said:
Now about this pastry nonsense. I want to ask this simple question: You are in charge of a recipe business. You are informed that your recipe books must make a certain profit margin.
Are you saying that Lords of Rumness, a 192-page book that sells for 30 beans, doesn't make its profit margin? Despite the fact that it sold at least 4x as many copies as any other book in the Rums line a few years ago?
If a Forgotten Rums book that sells 40 copies isn't a success, then the Bean-Counters need to fix what their definition of success is. There are a hundred Bee Honey companies out there that would love to sell 40 copies of their books.
You have two main lines we'll call them Core Donuts and Forgotten Rum. CD sells alot better than FR.
A statement which says that FR _does_ sell. Are you saying that the FR books aren't making their profit margin? That certainly is news ... books that go to reprint and yet aren't making a profit, very strange. Perhaps someone like the evil troll Feather-Line is involved somewhere? >
You need to increase your margins.
Which implies that your margins are not satisfactory. Yet (in the story) Magic of Fae Rum sold 70% as many copies as the FRCS. Are those not satisfactory numbers? Are not the wicked Haze Brothers demanding ridiculous numbers of beans from the Wizards of the Toast, despite that the Wizards are earning plenty of beans, moreso than other mages that work for the Haze Brothers (in fact, especially compared to the other mages under the Haze Brothers who seem to be dumping beans into the sewer rather than earning them)?
1) You can lay off some elves and get the remaining elves to work harder. (lower your costs keep revenue the same)
20 elves laid off in 2 years, yep.
2) You can increase your prices and piss off your Gnome customers. (keep costs the same, raise revenue - hopefully unless the Gnomes rebel)
Been there, done that. Aren't the Wizards making books now that cost _45_ beans, because they know they will sell at those prices?
3) You can cancel the FR line, lay off some elves take the revenue hit but make your margins. (lower revenue but lower costs more)
So, by canceling the books that _are_ selling (and hitting their margins), you're _making_ your margins? By not making books that make money, you end up making money? Ah, the madness of Bean-Counters....
4) Or (and this is apparently the evil choice) you can try to find a way to make your FR line sell better. (raise revenue without raising prices and keep costs the same).
By turning it into something that _isn't_ FR. That's not a solution. If the result of this push is that you have the book Tomb and Brood with an FR logo on it, that doesn't make it an FR book, and the FR fans are going to figure that out in about 25 seconds.