Everytime I try one of these things there's just something -wrong- about the feel of them.
Often it comes down to something as simple as the default posing of the toons, and how animated that is. For example, the breathing WoW toons do, while overdone if you analyze it, really draws you in - any animation student knows that cartoons are overdone because when they copy actual human motion, it feels stiff to viewers.
I've also gone nuts over keybinds - like when I tried Perfect World. Forced to using WASD, and no ability to rebind the keys, I just couldn't sit down and enjoy it.
A good number of the free MMOs are attempts to take commercial MMOs from non-western sources and bridge the culture gap. That sort of bridging tends to be less than fully successful. While WoW has a market in Asia, it is not all that much of a major game even in the once of Blizzard's market; South Korea - the gap doesn't bridge all that well in the other direction either.