...trying desperately to avoid the political no-fly zone...
I realize that the intent of this legislation is noble--I'm not a parent, but I can definitely see how some parents want to keep their kids as far away from questionable material as they can. However, I think laws like this do a great disservice. It takes responsibility off the parent and puts it on the retailer. Yes, parents who already monitor the TV programs/games/Internet sites their kids consume will still continue to do so. But wouldn't time, money, and publicity be better spent educating parents about "what's out there" rather than playing "content goalie" and putting the onus on retailers?