Doghead, if this was spurred on by Ironwolf's quasi-grip, I had him say that because on his previous adventure the promised reward was 1,000 gold. There was, however, no opportunity to loot anything in the adventure, and only a bit of gambling on the side for additional income. So his expectations may be a bit skewed, and it's strictly an in-character comment. As a player, I don't care much about the fee.
In terms of overall reward, I would refer you to two sources. First, the wealth by level guidelines can help with overall treasure distribution. Second, the online xp calculator in my sig "details" post gives a per encounter recomendation on GP reward.
Personally, I like to track the per encounter rewards. I don't give out the treasure evenly, so some monsters will have nothing and others will have a big score on hand.