2. have already established brands in direct competition with it.
Yes and no, IMO.
Necro isn't doing anything at the moment, and they've been strong supporters of D&D from the get go. D&D as a brand, that is. They want to produce stuff for the latest version of D&D, which naturally excludes OSRIC.
Now, they
are planning to support Pathfinder, but that's a no-brainer for them, being a partner of Paizo and having tons of experience working with the 3.x rules.
As for TLG, yes they have C&C, which was released before OSRIC if I remember correctly, and that could be said to be in direct competition with OSRIC. For sure, up until the release of the clones, I think C&C was considered a poster child for the old school proto-movement, something it lost when the clones marched onto the scene.
But I rather think that Troll Lords really want to focus on their set of rules, understandably. If I was a publisher, I'd do the same. Why adopt someone else's rules, when you have your own? There needs to be no malice involved to explain that.
The five or six established "old school" publishers didn't want weeds like EXPR growing in their garden.
Apart from Necro and Troll Lords, I'm not familiar with the companies that are considered established old school publishers. Could you name them for me, so I can check them out?
I guess Pied Piper Publishing is one, maybe.
But my basic point is, that there doesn't have to be any ulterior motives for an old school publisher not to support OSRIC.
I think the largest obstacle, barring any legalities, is the fact that OSRIC has no company driving it. It has been released, but the leadership that e.g. Paizo is showing with Pathfinder, isn't there. That in itself will relegate OSRIC to being a niche player in a niche environment.
And if I'm not mistaken, that is also what the creators of OSRIC were aiming for. Nothing more, nothing less. They weren't planning or hoping for OSRIC to take the gaming world by storm, they wanted the rules out there for people to reference, and maybe help some people discover or re-discover the old school style of play.
It was never about taking over the world, never about storming the castle and reclaiming the crown of D&D in the eye of the gaming public. It was about opening a door to another gaming experience, to let others check it out. To suggest a baseline for publishers to work with, if they so chose.
/M