Give me back that Filet-O-Fish, give me that fish

[Olgar Shiverstone]

I'd never noticed that McD's steps up fish sandwich advertising for Lent.

 

[Fast Learner]

McDonalds is good and savvy that way.

When they were first test-marketing the McRib in the Midwest, summer of 1979, prior to it being unleashed on the nation in 1981, I was on a school tour-y thing in Chicago for a few weeks. The McRib was a smash success among we high schoolers, and we ate it pretty much every chance we got.

One day for lunch we stopped at McDonalds again and all piled out of the bus, eager for our McRibs. We were extremely disappointed to find that they weren't on the menu, since we'd had them just the day before. They also sold cheese and prune danishes, which I'd never seen in a McDonalds.

What we learn until later is that we were in Skokie, IL, which at the time had a high Jewish population, and the McRib's pork wouldn't have sold well and might well have been offensive to some.

That's the day I realized that the idea that a McDonalds was a McDonalds was a McDonalds was way, way off, and that their marketing is incredibly well thought out.

 

[falcarrion]

funny thing is I have the Jaws singing shark. I got it years ago as a xmas gift.

 

[Dannyalcatraz]

When they were first test-marketing the McRib in the Midwest, summer of 1979, prior to it being unleashed on the nation in 1981, I was on a school tour-y thing in Chicago for a few weeks. The McRib was a smash success among we high schoolers, and we ate it pretty much every chance we got.

As a kid, I was in a McRib test in 78 or 79...FWIW, I hated it.

...their marketing is incredibly well thought out.

They practically wrote the book on marketing and expanding your fast food chain into other countries. I got to study them up close- especially the ones in Russia- and the way they adapt to the local culture is amazing.

 

[Fast Learner]

They practically wrote the book on marketing and expanding your fast food chain into other countries. I got to study them up close- especially the ones in Russia- and the way they adapt to the local culture is amazing.

Indeed. When I first encountered McBier in Germany I nearly squealed in amazement over McDonalds' adaptability.

 

[frankthedm]

So hows the taste? Any noticeable difference with the flavor since a decade ago?

 

[Vyvyan Basterd]

That's the day I realized that the idea that a McDonalds was a McDonalds was a McDonalds was way, way off, and that their marketing is incredibly well thought out.

Other fast-food chains often wait and watch what McDonalds does and then copies their moves. Saves those other chains alot of money in research. That's why you'll often see a McDonalds pop up in an area first and then see the other fast food restaurants follow their lead.

So hows the taste? Any noticeable difference with the flavor since a decade ago?

For good or for ill it is the same sandwich as always. I think it has held up better than their burgers since they moved away from the warming bin method of food storage. Nothing worse to me than a burger with unmelted cheese on it.

 

[Dannyalcatraz]

Indeed. When I first encountered McBier in Germany I nearly squealed in amazement over McDonalds' adaptability.

It was the beer on the menu, wasn't it? Be honest!

 

[Fast Learner]

Indeed it was. Surprisingly perhaps, it wasn't the fast food version of a cart used to carry your corpse after eating too much saturated fat and calories.