I think character information from 1st to 3rd level is still free on the D&D Compendium, so players who want different characters could use that as a resource. Not as convenient as pre-generated characters, but it allows the players more flexibility and customization.I wonder if they would/could do a web enhancement with new pregens or the pregens with different choices in level progression. Essentially just create a lot of pregens setup to go from 1st to 3rd on the web site.
Building characters can be a lot of work and it isn't exactly what you might want to do if you're brand new to the game and have a bit of a board-game mentality.
I've said it before and I'll say it again: D&D play is about ownership and role-playing your own unique character. "Basic" sets that leave that out are missing the whole point, the hook to new players of D&D. I just do not understand it.
Sounds about right, but I'd argue that it takes the latter to draw in the former. The "don't care" folks aren't running the game, or suggesting that they and their friends go play D&D in particular.I think there are both kinds of people... those who want to play the game for starters and don't care about what character they have as long as it is not overwhelmingly complex, and those who immediately want to make the character their own.

(Dungeons & Dragons)
Rulebook featuring "high magic" options, including a host of new spells.