D&D Movie/TV Hasbro Getting Out Of The Movie Business

While Hasbro is forging ahead with its own Dungeons & Dragons video game, following the massive success of Baldur's Gate 3, the future of its film involvement is less rosy. In an article with Bloomberg featuring Hasbro CEO Chris Cocks, it was revealed that the company won't be co-financing future movies following the underperformance of Honor Among Thieves and Transformers One.

The focus is moving towards video games. Cocks said to Bloomberg, "We want to reach fans where they want to play, and increasingly that is through digital expressions of their favorite brands".

Sony and Lions Gate will continue to make movies based on Hasbro properties, but Hasbro won't be involved in the financing.

Hasbro Confirms New Unannounced Dungeons & Dragons Video Game in Development

Hasbro CEO Chris Cocks has confirmed that an in-house studio is developing an unannounced Dungeons & Dragons video game. In a feature posted today on Bloomberg News, Cocks stated that Hasbro was actively developing a Dungeons & Dragons video game via one of its in-house studios. No further...

www.enworld.org

 

[acavalca]

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While Hasbro is forging ahead with its own Dungeons & Dragons video game, following the massive success of Baldur's Gate 3, the future of its film involvement is less rosy. In an article with Bloomberg featuring Hasbro CEO Chris Cocks, it was revealed that the company won't be co-financing future movies following the underperformance of Honor Among Thieves and Transformers One.

The focus is moving towards video games. Cocks said to Bloomberg, "We want to reach fans where they want to play, and increasingly that is through digital expressions of their favorite brands".

Sony and Lions Gate will continue to make movies based on Hasbro properties, but Hasbro won't be involved in the financing.

Hasbro Confirms New Unannounced Dungeons & Dragons Video Game in Development

Hasbro CEO Chris Cocks has confirmed that an in-house studio is developing an unannounced Dungeons & Dragons video game. In a feature posted today on Bloomberg News, Cocks stated that Hasbro was actively developing a Dungeons & Dragons video game via one of its in-house studios. No further...

www.enworld.org

Well, at least Sony and Lions Gate are still interested. There's still hope?

 

[Parmandur]

Well, at least Sony and Lions Gate are still interested. There's still hope?

Oh. There will be some future TV or movie attempt for D&D, no doubt. Juat not the way Hasbro was envisioning last decade.

 

[Zardnaar]

Bay's movies made a fortune, perhaps they should given the D&D movie to Michael Bay instead (loved the Bayformers movies, I just roll my eyes at all the hate they get online, the massive profits it made speak volumes as does the death of the franchise after he left).

Yup. Franchise was in a downward spiral during his tenure.

Argueable he bailed before the market bottomed out.

 

[Aldarc]

Bay's movies made a fortune, perhaps they should given the D&D movie to Michael Bay instead (loved the Bayformers movies, I just roll my eyes at all the hate they get online, the massive profits it made speak volumes as does the death of the franchise after he left).

Hello there. I’m one of the Transformers fans who LOATHED the Michael Bay Transformers franchise. Transformers One was the first TF movie that I enjoyed since Transformers the Movie in 1986.

 

[Henadic Theologian]

Looks like we need a Citizen Kane hit or flop thread

We have that situation in Red One, it's business model is so different that what would be a flop in any of the big 5 traditional studios, is considered a success by Amazon, because the Cinema run is really just adverting for it on streaming, so it just has to cover the $100 million P&A cost.

I actually think that's the future of movie success or failure metrics is that looking at the Box Office alone will be insufficient to gage success, you'll need the merch numbers, and product placement numbers, and the streaming numbers, tax credit numbers, etc..., so it's about to get way more complicated.

 

[Xeviat]

This is so dumb, because both of these movies are great and would reach cult status if they, you know, sold DVDs and made a sequel.

 

[Zardnaar]

This is so dumb, because both of these movies are great and would reach cult status if they, you know, sold DVDs and made a sequel.

DVD sales have fallen so low they're almost dropping them from big chain stores.

They lost millions on the movie. 25 million apparently.

If Hasbro doesn't want to co-finance I don't think Paramount will.

I pointed this out about week two after it was released. ENworld seemed to convince themselves the box office didn't matter. Spoiler alert generally it does.

The numbers weren't there for a $150 million movie plus marketing.

 

[Henadic Theologian]

DVD sales have fallen so low they're almost dropping them from big chain stores.

They lost millions on the movie. 25 million apparently.

If Hasbro doesn't want to co-finance I don't think Paramount will.

I pointed this out about week two after it was released. ENworld seemed to convince themselves the box office didn't matter. Spoiler alert generally it does.

The numbers weren't there for a $150 million movie plus marketing.

That depends on the business model, according to Amazon Red One doesn't work that way.

What Hasbro needs is a better business model for Movies and TV for the to possibilities of tomorrow that don't depend on the box office or DVDs alone and more reasonable budgets.

 

[Zardnaar]

That depends on the business model, according to Amazon Red One doesn't work that way.

What Hasbro needs is a better business model for Movies and TV for the to possibilities of tomorrow that don't depend on the box office or DVDs alone and more reasonable budgets.

Red one is a streaming movie getting a theatrical release. Different example and I did say generally it does matter.

 

[Henadic Theologian]

Red one is a streaming movie getting a theatrical release. Different example and I did say generally it does matter.

Yeah that's my point, instead of dumping movies entirely, they should have looked at Red One's business model as well as consider other models.

It's time to start doing movies differently there is only so much room in a year for blockbusters.