how do FLGSs make money?

As for relatives that shop for gamers, none of them would ever walk into one of these stores, mostly because of the same reasons no women would ever walk into these stores.
Well, that's patently untrue for the game stores I visit. I've been talking from experience there! I.e. the kind of people that enter the shop while I've been there playing something.
- most gaming shops I've seen are "man caves." This includes the cleanliness and feel of the place (bad for any business), but one of the biggest offenders is the massive, overt, rampant sexism displayed in all advertising for nearly everything a gaming shop would carry (posters, t-shirts, book covers, game boxes, minis, some card games - all of these have typical sexist art signalling "this is not for you")
- if you think no one talks to you when you walk in, try being a woman; not only does no one talk to you or try to help you, they typically assume you're just being drug along against your will or lost
Like I said, a couple places are great at NOT doing this, and certainly your millage will vary based on where you live. Where I live: it's not so great.
I have to conclude that game stores look quite different in the US than they do here in Germany. Typically, the store front and entry area is mostly dedicated to mainstream board games, novels, and maybe video games. There's also often a pinboard and/or posters to advertize gaming groups and tournaments. Depending on whether or not the store carries LARP stuff or crafts and arts materials there may also be an area dedicated to it.
Behind the counter you'll find the stuff like CCGs, sleeves, dice, etc. If you are interested in RPGs or miniature based games, you'll have to enter the back room. Unless there's a dedicated area for playing tournaments that's also where the gamers playing in the store hang out. It's possible that the back room 'may' resemble what you are calling a 'man-cave' a bit in some stores.

What your description reminds me more of is comic shops. But these don't typically have (m)any games for sale. They may carry a few rpg books, as well. But apart from comics their focus is on merchandize and collectible items, e.g. Star Wars miniatures and the like. Also, they don't have room for gamers.
 

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As for relatives that shop for gamers, none of them would ever walk into one of these stores, mostly because of the same reasons no women would ever walk into these stores.
Well, that's patently untrue for the game stores I visit. I've been talking from experience there! I.e. the kind of people that enter the shop while I've been there playing something.
- most gaming shops I've seen are "man caves." This includes the cleanliness and feel of the place (bad for any business), but one of the biggest offenders is the massive, overt, rampant sexism displayed in all advertising for nearly everything a gaming shop would carry (posters, t-shirts, book covers, game boxes, minis, some card games - all of these have typical sexist art signalling "this is not for you")
- if you think no one talks to you when you walk in, try being a woman; not only does no one talk to you or try to help you, they typically assume you're just being drug along against your will or lost
Like I said, a couple places are great at NOT doing this, and certainly your millage will vary based on where you live. Where I live: it's not so great.
I have to conclude that game stores look quite different in the US than they do here in Germany. Typically, the store front and entry area is mostly dedicated to mainstream board games, novels, and maybe video games. There's also often a pinboard and/or posters to advertize gaming groups and tournaments. Depending on whether or not the store carries LARP stuff or crafts and arts materials there may also be an area dedicated to it.
Behind the counter you'll find the stuff like CCGs, sleeves, dice, etc. If you are interested in RPGs or miniature based games, you'll have to enter the back room. Unless there's a dedicated area for playing tournaments that's also where the gamers playing in the store hang out. It's possible that the back room 'may' resemble what you are calling a 'man-cave' a bit in some stores.

What your description reminds me more of is comic shops. But these don't typically have (m)any games for sale. They may carry a few rpg books, as well. But apart from comics their focus is on merchandize and collectible items, e.g. Star Wars miniatures and the like. Also, they don't have room for gamers.
 

Jhaelen: what you describe is similar to about two of the gaming stores I've seen (one has been open for decades; the other went out of business within 2 years). It's certainly possible that it's a Europe vs. States thing, but I think it's more of a "good model" vs. "bad model" thing. I am relatively sure that the main reason so many gaming shops end up being "man caves" and then closing after a couple of years is for the same reason that the vast majority of small businesses fail within a couple of years: because the person running the business knows absolutely nothing about "business." In this case, the owner may know a lot about gaming and games, but they don't know anything about what makes a successful business, and they either learn quickly (at some cost) and adapt - or fold.

That seems to be the main issue in my town, anyway: someone with a head for business could probably open any old shop and do ok, FLGS or otherwise. But someone who is a gamer and thinks they can run a business is often sadly mistaken. The worst is that so many of them seem to just make all the same mistakes over and over again.

Stormonu: Yeah, I guess the heart of my question is similar: I've always wondered what it would take to make a successful gaming business run, and since I'm not crazy enough to take the risk myself, I wish we could at least have a cool place nearby that does well and fills the need in this community. I'm just wondering if this is pretty much a dead-end market nowadays, and the FLGS is more or less a relic of the past - like book stores, travel agencies, and newspapers.


This forum is the only place I could imagine that I could get any actual FLGS owners to comment, but maybe even that is too long of a shot.
 

My home town, metro area of around 200,000, had (has?) one long running one that's historically been somewhere around 3/4 modeling supplies (RC, model rockets, plastic model kits, miniatures, paints) for their primary way of making money.

Where I'm at currently (metro area of around 500,000), the formerly biggest one was about 1/3 comics and 1/3 collectibles, action figures, and used books. I think they just got out of games though. We've also had between 1 and 5 gaming stores (varying proportions of CCG and board games as the mainstay) that flare up and and seem to sputter out for various reasons. I want to say one of the current ones also has computer games, but I haven't made it out their yet.

As far as kid with money ... in college a friend and I ran a weekly MtG club. The local high school kids that came were always the ones were ready and able to drop $50+ a week on new cards. It was kind of sad.
 

Where many gaming shops go wrong nowadays is that they forget what everyone knew in the 1980s: the owner has to be of a sufficiently high level to cast Charm spells to convince innocent kids and their parents to buy stuff.
 

I'm talking about a metro area of about 60k, with a county population of about 400k more. Part of me also wonders if we're just too small to have enough people to really support that sort of shop - especially with two established names already.
 

I'm talking about a metro area of about 60k, with a county population of about 400k more. Part of me also wonders if we're just too small to have enough people to really support that sort of shop - especially with two established names already.
This is a distinct possibility. There are only so many game stores that a population can sustain.
 

I'm talking about a metro area of about 60k, with a county population of about 400k more. Part of me also wonders if we're just too small to have enough people to really support that sort of shop - especially with two established names already.

I'm in an area that has about a 46K local population. As long as I've been here (over 30 years), we've never been able to support more than 2-3 local FLGS at the same time. Whenever a 3rd crops up, likely one of the other two's customers start to fall off and within a year one of the three will close its doors. Oddly enough, the longest-lived one was a hole-in-the-wall with about 5 parking spaces and no place to play (until about 2001, and then that was in a local community center on Friday nights). They sold RPGs, CCG's, comics, trains and models. I first went there in about '91, and they folded shop only about 5 years ago when the owner passed away. As cavern-like and messy as their shop was, I don't know how they managed to stay afloat so long - though I expect it was the fact that part of it was their rent was dirt cheap and it was family-run. Their set-up seemed to defy most of the business wisdom I've heard over the years, but they outlasted at least eight other FLGS's in the area. However, in their waning days it was clear that they weren't getting their income from RPGs - after the early 3E boom, thereafter whenever I went in there their RPG stock never seemed to change and I stopped going as they never had any RPG product. After the 3E bust, MtG and Clix games seemed to make up the bulk of their ongoing "gaming" profits. They were surprisingly, one of the few FLGS's in the area that refused to carry GW models after 40K 2nd edition - due to some strange stocking rules GW apparently had. Several other FLGS managed to actually make a tidy profit in the area because they ended up catering specifically due to this, but they'd quickly go out of business when local GW interest would wane.

I think, in the end, the successful game stores are those that run them as businesses - not as a way to get cheap hobby supplies for themselves and friends or as a place to hang out with their "friends". They may not have to be ruthless or overly aggressive in selling their wares, but they have to treat those coming in as customers whom they can offer games and supplies to at reasonable prices. In short, it's a lot of hard work, not an excuse to play games all day. The latter has been the single most damning reason I've seen for every local FLGS that's closed in my area.
 



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