There's no doubting it's not easy to get into Amazon's top 10 for the All Books category. But some of this is conjecture rather than established fact. Do we know it's thousands of sales per hour?
Yes. Estimates vary, but several big authors have posted data showing it's roughly several thousand per hour for the #1 slot, with a lot of variation based on time of day, current trends and competition, etc.. But yes, we know it's in the thousands per hour for #1 as an average, and if you Google around you will find some well known authors that disclose that information.
I'm not entirely sure of that. It might be, but it might not be either depending on what else is relatively hot. I again suggest people look at other entries on the list. Sure - To Kill a Mockingbird and The Great Gatsby are on the list. But so are the esoteric titles of Publication Manual of the American Psychological Association, 6th Edition and Diagnostic and Statistical Manual of Mental Disorders, 5th Edition: DSM-5. In fact, today they are right behind the D&D Player's Handbook. They're undoubtedly spiking right now as the new college academic term is ready to start up, but thousands an hour? It gets harder to see that as fact for all cases of being at the top of the heap.
The confirmed data is only for that #1 slot. I mentioned earlier the known data big authors have mentioned shows those top slows are nearly exponential differences. The #1 slot could be 2000/hour while the #2 slot could be 800 per hour, it can be that big a difference. And then the #3 can be much lower than even that. But as you mentioned, those text books are selling huge because those are bookstores ordering bulk all at once, sometimes for entire regions (like "University of California system").
If the PH were beating a new release by JK Rowling on the Potterverse, then I'd easily believe thousands per hour. Against the current list, maybe it is - maybe it isn't.
It probably is. All the data from known big authors says that's what that slot means, and none of the data is about books up against a Harry Potter level book it's just normal #1 author information. If you know of data which differs from that, I'd like to see it. That #1 slot is pretty well coveted. And, there is LOTS of competition right now for those slots.
If I Stay is in theaters right now, with a huge ad campaign behind it. The
Percy Jackson author has not one, but two books out right now.
Ken Follet has a new book our right now.
The Giver is out in theaters right now with a big ad campaign behind it.
Outlander is a new hit TV shot grabbing over 5 Million viewers per week right now, and that book is competing in the top 10-15 right now. And then of course you have all those
back to school orders. That's a LOT of competition to be beating.
I think it's reasonably safe to say that the 5e PH is selling well right now - like any new release of a D&D Player's Handbook should be expected to sell.
That is a diminishing of an accomplishment. We know that no 4e book ever achieved this, that no PF has ever achieved this, and that ONE 3e book did achieve it (at a time when Amazon was selling fewer books overall, but still it did hit this goal). There is no reason to diminish this accomplishment that I know of. If there is some reason why you want to emphasize "like any new release of a D&D PH should be expected to sell" when knowing that's not been the case in the past, I'd love to hear it.
But it's hard to put that into a comparison with other editions
Why? Why is it hard to compare it to other editions, when other editions were selling first PHB's through Amazon? Seems directly comparable. And we know some got to this goal (one of the 3e books) and others did not (none of the 4e or PF books). How is that not a fair comparison to be making? It doesn't say anything about long term sales, but NOBODY has made a claim as to long term sales from this spike, so I don't think the comparison is threatened by those concerns.
and hard to translate that into a long term trend. And its even harder to tell how much of the potential market or even desired market is participating. More data is necessary to answer those questions.
Good thing nobody in this thread has tried to draw those conclusions from this data. The question is, why did you raise them as if they were being drawn? Why do you want to try and drag people down off being happy that the game they like is at least briefly selling well?