The PHB is a gateway drug.This guy I saw in a store once bought a copy of the PH, so that's totally one new customer right there.
Is 4e bringing new players to the game? Is it specifically because of 4e design goals, or is it just bringing in the people who would've gotten into D&D anyway, regardless of edition? Is it managing to bring in people who have no previous contact with tabletop RPGs, or is it mostly folks who are being invited into existing groups? Even if a new player doesn't stick around long, is it at least generating enough non-gamer interest so that those who will stick around get the chance to do so?
Anecdote ahead:
My son, 15 years old . . . I tried to get him in to D&D before. He was interested, but never wanted to do the "work" to play D&D. If I would make his character and handle the work he was in, but otherwise no. His friends would try, but get distracted/bored in making characters and such.
4th edition came out. My son and four of his friends joined a game I was running. I'm no longer running that game because I can't stand playing with teenagers (I discovered this fact much later than I should have).
So my son is DMing a game for these same teenagers. Would they have played D&D anyway without 4e? Maybe. I know my son would not have done the work required to DM a 3rd edition game, but he is now running a fairly successful game with four of his friends. That's five people who have played less than half a dozen games prior to 4e that now play weekly.
The teenage crowd is, of course, the prime target for new gamer blood. They might have gotten into gaming anyway, so who knows if it's 4e being successful at bringing in new players or just "the right time" for them to start playing?
I think the more important question is: Is 4E bringing in more players than are leaving?
The game needs to grow, that's for certain...just be sure the rate of gain exceeds any potential losses.
New players that have entered the hobby, are not entering on the merits of 4e rules, as much as they are entering on the marketing work done by WOTC.
WOTC marketing has been more efficent with this edition than any previous edition they have released. The D&D brand name will sell no matter what, and the 4e rules set is lucky enough to have the dungeons and dragons brand name attached to it. If any rules set had the marketing available to it that the 4e does, it would bring just as many new players into the game.
It is obvious that WOTC simplified the rules so it would be attractive to non casual gamers or video gamers.
New players that have entered the hobby, are not entering on the merits of 4e rules, as much as they are entering on the marketing work done by WOTC.
WOTC marketing has been more efficent with this edition than any previous edition they have released. The D&D brand name will sell no matter what, and the 4e rules set is lucky enough to have the dungeons and dragons brand name attached to it. If any rules set had the marketing available to it that the 4e does, it would bring just as many new players into the game.
It is obvious that WOTC simplified the rules so it would be attractive to non casual gamers or video gamers. As was mentioned in one of the earliest posts, its board game presentation makes it more accessable.
I like board games but I don't want my RPG's to be board games, and so many long time supporters of RPGs left the currnet line of 4e.
Roles are familiar terms to any MMO Gamer, so it gives the m casual familiarity. Roles have been part of RPGs ever since it made the jump from wargames, but WOTC redefined the roles to fit more into the roles of an MMO rather than the roles of a table top RPG.
The living forgotten realms IS doing much better than living greyhawk because of marketing. I have been able to compare the outreach of the RPGA 'then' to RPGA 'now' and they are reaching many more venues. This is completely system independent.
The simple system and board game presentation are characteristics of the system which might attract new players, though I think a more sophisticated rules set could attract players just as well.
The reasons why 4e has attracted new players is completely system independent and reliant upon the multiple platform marketing strategy that WOTC efficiently deploys.