I am (to understate the case) not a big fan of the 4E "skill challenge". However, I can appreciate that it is an attempt to make things other than combat appealing to a certain sort of player in much the same game-mechanical ways. If the fundamental abstraction is interesting enough, people may get over their hangups concerning the superficial specifics.
A My Little Pony or Hello Kitty game might not stand a chance with adolescent males regardless of how engaging the tactical play was -- but a significant segment of that demographic does occasionally take to strategy without 'macho' imagery laid on.
Some 'gamers' are just into games, rich intellectual challenges, and may not otherwise have much interest at all in the warfare tropes of 'geek culture'.
A My Little Pony or Hello Kitty game might not stand a chance with adolescent males regardless of how engaging the tactical play was -- but a significant segment of that demographic does occasionally take to strategy without 'macho' imagery laid on.
Some 'gamers' are just into games, rich intellectual challenges, and may not otherwise have much interest at all in the warfare tropes of 'geek culture'.