This, a hundred times this. It looks and feels insincere, fake, opportunistic and patronising to me too. We've gone from high gygaxian which trusted you and treated you as a smart peer and bolstered your vocabulary in 1E AD&D to cheesey and purple prosed catchphrases ruining immersion and pretending all characters are super tough and cool with 4E. What went wrong?It seemed like a lot of 4e was put in place because it fit into the best "marketing scheme" for WotC. Emphasis on minis (cash cow), easier to build a digital interface for (DDI and subscription revenue streams), trying to capture the MMO crowd, the new artwork for a younger audience, the "Emo" dragonborn and tiefling races.......as a whole it all just had this calculated, sterile, corporate marketing-department feel to the whole production.
Yes Keefe, it's all in our heads, nothing to see here.Hmm, lets see: Emo, MMORPG, corporate design-by-commitee... you forgot anime. And i remember reading nearly exactly the same post back on the old Planet AD&D, only that (of course), TSR was the organic, roleplaying games for gamers company while 3rd and Wizards was all about cold, chrome-and-steel design.

Incidentally, you could see the beginnings of this sort of thing with 3E, such as the contents of the monster manual being calculated to have "must have a sound attack monster of EL 3" ruining the thing because whether the monster was resonant and cool seemed secondary to that. I dislike the 3E MM to this day. Yrthaks, digesters etc. And where Monte said that he wasn't to point out that 3E could be played minis optional in the DMG.
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