A question to consider here: What are they trying to achieve? I don't mean that in the sense of what are they trying to do to Musk's agenda - I mean what do they want to get out of wherever they go? News? Conversation? Twitter became popular and then absorbed a bunch of uses into it. That doesn't mean it was well designed for all of those purposes. Newer options may be better for particular purposes. So - to that end - what are they trying to do on social media?
I don't know. I don't think their is one "they".
I can guess different companies see different benefits from a social network. I can imagine they would be; Hype, word of mouth, marketing, engagement, making themselves top of mind to their customers, exposing new people to there name/product(s), and advertising new or upcoming things. i.e. it's a lot of commercials, print ads, and sponsorships used to be. What I think companies want is to expand their recognition and build customer engagement.
I can tell you from my wife that is in Advertising that companies are fleeing Twitter. They don't want to spend their time and money on a space that is now considered toxic and unmoderated. Advertising on Twitter is no longer worth the risk of damaging a brand by mthe illions of dollars or more of value. That money is going to go somewhere. And that is hundred of millions or billions of dollars. That is plenty to create the next platform.
And I don't see why RPG companies won't do they same. Many of them are just as savvy in marketing as the big mega corps.
I'm sure they are going somewhere, but I just don't know where, yet.
Has "the community" ever been on Twitter? It's a terrible tool for corporate communication.
Haven't been on it since about 2009. The only tweets I see are ones that are reposted somewhere else.
Yep, their is certainly an RPG community. And I don't know the numbers, But I suspect the number of users, tweets and shares far outweigh the number of posts on RPG forums like ENWorld, Tenkar's, RPGNet, etc. I don't have the numbers, but instinct tells me it's so
