So, here's the thing...I'm not a shareholder for any company involved, so it's not personal, so I will analyze the deeds on their own terms.. The maneuver, while dumb, was not illegal or immoral in itself. They were not aiming to murder baby seals for fun, or oppress workers, they were looking to renegotiate license terms of their property, which isn't evil. Now, while it may have harmed third parties because it was dumb, it seems to me that whoever put the scheme together thought that third parties would jump at the profit sharing terms offered...dumb, not evil.