I've probably been spending too much time around
@Snarf Zagyg, but I have a sudden desire to define lore. It may seem fairly obvious, but I think it's important to make sure we're all on the same page. Lore is the surface area on each side of a bird's head between it's beak and eyes. Okay, that can't be right. Seriously, English is a messed up language.
Can we define lore as the collected information known about a game's setting? This would include, but not be limited to, geographic points of interest, important non player characters, nations, organizations, religions, current & historical events, the economy, monsters, playable
races, er, species, etc., etc.
I believe lore is what most strongly attracts people to an RPG. From the back of the 5th edition Player's Handbook.
Player's Handbook said:
Dungeons & Dragons immerses you in a world of adventure. Explore ancient ruins and deadly dungeons. Battle monsters while searching for legendary treasures. Gain experience and power as you trek across uncharted lands with your companions.
Right here this tells potential players that D&D default setting includes ancient ruins with dungeons, monsters, and legendary treasures! No matter what D&D setting I'm playing in, these are the things I can expect. i.e. It's lore. It's broad and unspecific, but it tells you what you can expect from any D&D setting.
Here's what GURPS 4th edition says on the back.
GURPS said:
Create exactly the character you want to play...your favorite fictional hero, or your own invention. Choose from over 400 advantages and disadvantages, over 350 skills, spells, and techniques. Customize yoru character with individual perks and quirks, and you're ready to go.
Ready to go and do what? I'm saying this as someone who thinks GURPS is a pretty good game, but looking at it from a new player's perspective, what the heck am I supposed to do with it? I know it's not the only reason, but I can't help but think GURPS lack of popularity is partly because there's no default setting attached to it like there is for D&D.
When a new game is released these days, I am most often interested in it based on the setting. Don't get me wrong, the rules are important, but I want to know if the game is set someplace I'd want to adventure in. I might be driven away from some games because I dislike the rules, but liking the rules won't draw me to a setting I'm not interested in.