Hairfoot said:
I think the whole model of RPG marketing needs to be re-thought. There won't be a "blockbuster" that brings hordes of new players into the hobby.
I think the distribution method needs to change. Game shops are going to regress a bit, or expand so that gaming is not as significant an investment, but the distributors are still a decent sized problem with RPGs. Paying late or never, not reordering stock when it sells through, not ordering enough for even the initial sell through...
Myself, I think a niche market may be small enough for more Game Store direct from Publisher (or publisher group) type deals. Game stores may offer plenty of "services", but they also need to compete on price. Online is 30-37% off retail, bookstores are retail.
I also think the Print on Demand stuff will help the hobby quite a bit, from what I've read here.
Though, I must disagree with the "5-10% of RPG business was PDF". There's no qualifications of the statement (5% of total number of products? Excluding WotC? Dollar value?), but it seems to be one of those "I guess" numbers that are a bit too prevalent. It's possible that there were thousands of PDF products bought, and that number is about 5% of the total number of RPG products purchased, but when a significant number of them were little 4 page pamphlets that cost $2, I don't think it's quite the same as saying "5% of the RPG business". No slight to the PDF guys, that 4 pages might be great, but it's a bit different than a book.
(also, that would mean every single Ptolus product is like, 20 "products" sold.
