That's valid.
However much, perhaps most of this thread isn't on that basis - it's a much harder basis, that being that KP are being somehow "dishonest" or "evil" (dark path indeed - the thread title claims this!) by making a very mild boast. "I don't like this marketing" is an entirely different claim to "This marketing is evil".
I'm going to ask one more time too - where, exactly, did they claim this? I've re-read the statement like four times, and I see that it's vaguely implied, but it seems like all y'all are acting like they actually spell that out, and perhaps I'm somehow missing it (I do have severe ADHD, it's absolutely possible). This all feels a bit Emperor's New Clothes.