Maybe I should say "family friendly." And I'm talking more about people's expectations regarding animated kids and shows. Even those that were made for adults, didn't have explicit gore, sexual content, or profanity. Those that did were rather niche and not readily available. This whole side conversation arose out of people expressing some surprise at the graphic content in the trailer and comments about how this might not do well because of this. My point has always been that I think we are no past the point where that is the case. That there is now a huge audience for PG-13, NC-17, and R rated animated shows. That it would be rather strange for someone to express surprise that such content was readily available on major, mainstream streaming services. But this is fairly recent, driven by the rise of streaming services making their own content and the mainstreaming of Japanese Anime and shows inspired by it.