drothgery said:
Erm... I've never seen a non-gamer in a LGS, except when it was someone tagging along with a gamer, or someone buying something for a gamer.
By non-gamer, I mean pen and paper RPG gamer.
I've never seen a game store devoted exclusively to pen and paper RPGs. Have you? It might be interesting to see. Much in the way a few comic book stores are now devoted exclusively to graphic novels and trade paperbacks. However, I have yet to see such an exclusive game store.
Every game store I have ever been in (and that is a lot), even the most focused of them, carry board games and card games at an absolute minimum. I know a lot of people who are board game addicts and go to game stores on a regular basis to buy board games, and yet do not play pen and paper RPGs. I used to know a lot of card came addicts that also never touched RPGs or really knew what they were. Many of those people eventually got around to playing D&D, and it's pretty well known that Magic: The Gathering brought a lot of new players over to playing D&D.
And, as others mentioned, most game stores also carry non-game material these days, like comics, posters, anime DVDs, sports cards, computer software, etc... And the presence of pen and paper RPGs in such a cross-cultural atmosphere exposes those people to the covers, shelf space, store marketing efforts , gamer-seeking-gamer bulletin boards, demos, tournaments, and regular games of pen and pencil RPGs held at the store as well.
I am slowly trying to bring my board game addict friends into the fold...and every time I go to a game store with them, I try to show them some pen and paper RPG material that I think they might like. As soon as the StarGate SG-X d20 game comes out, I think I might hook them.