I didn't say no one, I said most. Most were illiterate.So no one paid for books? For sheet music? For instruments? No one purchased tickets to the carnival or the circus or fair or the traveling theater troupe? No one supported the local preacher via tithe or charity? No one went to baseball games (or cricket, rounder, etc) or bought equipment for such?
I think you're romanticizing the preindustrial a bit much here.
And most leisure time was not spent at circuses or fairs or being entertained by troupes - which in any event were not commercial conglomerates remotely comparable even to a contemporary opera or theatre company, let alone Disney or a commercial television broadcaster.
Exactly right. And tithing was not commercial, either, although it involved the payment of money or goods.It has an economic impact but it's not commercial activity if no buying, selling or payment is involved.
I'm not intending to romanticise the pre-industrial. But equally, one does not want to be anachronistic about it. There is a reason that the romantics and other 19th century figures (both conservative and radical) lamented the coming of industrialism. It really did have a dramatic impact on the nature of cultural (and other) aspects of life.