Zardnaar
Legend
Timing. Thats what id did well.
D&D 5e released before Critical role and stranger things and nerd culture in general getting a push (with big bang theory and others). Many other nerd hobbies also had increasing numbers in the year 5e had.
5e was the weakest D&D release, so weak indeed that in the 2nd year of 5e WotC needed to release 2e, 3e and 4e as pdf on drivethru to push D&D sales (look up the release dates). Only getting 29 million revenue in the first year and 2nd year.
I know you will bring your "5e sales only was bad because of 4e was so bad" excuse, but this is just not how things worked. People did buy not just the PHB books in 4e but many others books as well.
Rpgs are not 1 time preorder. And for 5e there was even a public playtest so many buzz before and people knew about the edition and what they buy. It also had 40 years D&D celebration and it still had the weakest 1st year sale and needed 2E, 3E and 4E PHB/DMG releases to not lose sales in the 2nd year. (And yes the old version pdfs bring lot of money. Even in 2019 it was still 21%)
And this even though 5e "PHB preorders were above expectations" and even though there was no new D&D books 2 years before. (Unlike in 3E, 3.5 and 4E) so people did not get the "I just bought books recently" which was critizizef in 3.5 and 4e from fans.
Games get popular when they are in popular movies. Poker got a big push from casino royale. Chess a big push from queens gambit. D&D a huge push from crirical role and streaming becoming popular and from stranger things.
Most 5e players by far never did play any other version and never had the choice which version to play. They dont play 5e because its soo good. They play 5e because they want to play D&D and thats the current version.
Well 5 5 had a big release because 5E was in a reasonably great place.
People will make up any excuse to negate 5E achievements. It wouldn't have had the legs it had if it didnt do something right.
. If people bail on your product ASAP you've done something wrong.
The brand> esitiin. People expect certain things from D&D. A few of them are the sacred cows.

