WotC Mike Mearls: "D&D Is Uncool Again"

Monster_Manual_Traditional_Cover_Art_copy.webp


In Mike Mearls' recent interview with Ben Riggs, he talks about how he feels that Dungeons & Dragons has had its moment, and is now uncool again. Mearls was one of the lead designers of D&D 5E and became the franchise's Creative Director in 2018. He worked at WotC until he was laid off in 2023. He is now EP of roleplaying games at Chaosium, the publisher of Call of Chulhu.

My theory is that when you look back at the OGL, the real impact of it is that it made D&D uncool again. D&D was cool, right? You had Joe Manganiello and people like that openly talking about playing D&D. D&D was something that was interesting, creative, fun, and different. And I think what the OGL did was take that concept—that Wizards and this idea of creativity that is inherent in the D&D brand because it's a roleplaying game, and I think those two things were sundered. And I don’t know if you can ever put them back together.

I think, essentially, it’s like that phrase: The Mandate of Heaven. I think fundamentally what happened was that Wizards has lost the Mandate of Heaven—and I don’t see them even trying to get it back.

What I find fascinating is that it was Charlie Hall who wrote that article. This is the same Charlie Hall who wrote glowing reviews of the 5.5 rulebooks. And then, at the same time, he’s now writing, "This is your chance because D&D seems to be stumbling." How do you square that? How do I go out and say, "Here are the two new Star Wars movies. They’re the best, the most amazing, the greatest Star Wars movies ever made. By the way, Star Wars has never been weaker. Now is the time for other sci-fi properties", like, to me that doesn’t make any sense! To me, it’s a context thing again.

Maybe this is the best Player’s Handbook ever written—but the vibes, the audience, the people playing these games—they don’t seem excited about it. We’re not seeing a groundswell of support and excitement. Where are the third-party products? That’s what I'd ask. Because that's what you’d think, "oh, there’s a gap", I mean remember before the OGL even came up, back when 3.0 launched, White Wolf had a monster book. There were multiple adventures at Gen Con. The license wasn’t even official yet, and there were already adventures showing up in stores. We're not seeing that, what’s ostensibly the new standard going forward? If anything, we’re seeing the opposite—creators are running in the opposite direction. I mean, that’s where I’m going.

And hey—to plug my Patreon—patreon.com/mikemearls (one word). This time last year, when I was looking at my post-Wizards options, I thought, "Well, maybe I could start doing 5E-compatible stuff." And now what I’m finding is…I just don’t want to. Like—it just seems boring. It’s like trying to start a hair metal band in 1992. Like—No, no, no. Everyone’s mopey and we're wearing flannel. It's Seattle and rain. It’s Nirvana now, man. It’s not like Poison. And that’s the vibe I get right now, yeah, Poison was still releasing albums in the ’90s. They were still selling hundreds of thousands or a million copies. But they didn’t have any of the energy. It's moved on. But what’s interesting to me is that roleplaying game culture is still there. And that’s what I find fascinating about gaming in general—especially TTRPGs. I don’t think we’ve ever had a period where TTRPGs were flourishing, and had a lot of energy and excitement around them, and D&D wasn’t on the upswing. Because I do think that’s what’s happening now. We’re in very strange waters where I think D&D is now uncool.
 

log in or register to remove this ad

The videogame industry moves a lot of money but it is a risky bet. Today lots of gamers would rather to buy older videogames because they are cheaper, updated and they need a lesser powerful hardware.

In the peak of popularity D&D was relatively unknown and it was still something was being discovered, but now it is not a novelty any more.

If D&D sourcebooks are more focused into to crunch then players may stop to buy older sourcebooks because now these could become obsoletes. If I had bought Moderkainen Tome of Enemies, after Moderkainen Monsters of the Multiverse.. will I have to buy again the 2024 version of the previous monsters and PC species?

Even if I wanted to buy certain title, I will have to await more for the translated edition, and that if I am lucky. Once I didn't buy "Dungeonscape" where I was in a capital city where I could, because I awaited Devir translated it but this didn't it.

And if we talk about the digital market then the main rivals of 5ed are.... the previous editions.
 

log in or register to remove this ad

He touched on that elsewhere in the video. He suspects "fastest-selling" is a weasel word designed to conceal the fact that it's not doing as well as they want to project.
I think it is by far the "fastest selling" PHB. In the past, I would buy a PHB and my players would look at my copy on game night. Maybe another player would eventually buy their own copy. Now, we play on VTT and everyone from my group bought their own copy either on DnD Beyond or hardback. I bought the hardback, DnD Beyond, Roll20 and Foundry versions. If the number of players has stayed the same and everyone purchases a copy versus 1 in 6 and that 1 buys 3 or 4 instead of just one, then the sales have increased dramatically.
 


Poor track record???

Last year Disney broke records for the highest grossing animated movie of all time: Inside Out 2
and the highest grossing R-rated movie of all time: Deadpool 3

It was also the only movie studio to have a film crack the Billion dollar mark, which it did with 3 different films.
So Disney should do to D&D what they did to Star Wars?
 






doesn’t really explain the three digital copies though, and Foundry cannot really be taken away
Obviously we await the actual explanation, but all I can come up with is maybe if you play D&D regularly with three different groups, each of whom uses a different VTT? Sounds like that'd be a lot more overhead than I could handle, personally, even if I was playing, not DMing!

Otherwise I can't see any reason beyond wanting to give WotC essentially "money for old rope", which y'know, I guess that's allowed but it doesn't exactly support the apparent implication that buying four copies is normal/common behaviour.

If the number of players has stayed the same and everyone purchases a copy versus 1 in 6 and that 1 buys 3 or 4 instead of just one, then the sales have increased dramatically.
That's very unlikely, though.

It's certainly not how people on DnDBeyond operate - most players don't buy copies - why would they? They get them shared from a DM via campaign sharing.

Furthermore, I very much doubt "most" players play via a VTT or Beyond. The idea that buying multiple copies is normal is bizarre, too. Most people would see that as a gigantic waste of money.

And on top of that, I doubt most groups have even upgraded to 2024 yet.

I'm sure "fastest selling" is technically true, just not for the reasons you suggest. It's more like, If 2014 eventually had 30m players, as WotC suggested, it gained them pretty slowly, I suspect probably selling well under 5m PHBs year one (2014-2015), given WotC only estimated there were at most 10m D&D players at all back then (including 3.XE and PF and so on), maybe many less than that even. And there was no digital option until what, 2017? So people had to pick up physical copies which is always slower, even in this age.

If, say, 20% of the now 30m players picked up the PHB in physical or digital format, with some small-to-tiny minority picking it up in both, or even multiple digital formats, that would likely easily give them, say, 7m sales very rapidly. The proportion picking it up could be drastically lower* than any other edition, but it would still be the fastest selling, simply because digital exists, and the playerbase is so much larger.

* = I'm not saying it is lower, I'm saying even if it was much, much lower, the sales rate would almost certainly be faster now.
 

Remove ads

Remove ads

Top