WotC Mike Mearls: "D&D Is Uncool Again"

Monster_Manual_Traditional_Cover_Art_copy.webp


In Mike Mearls' recent interview with Ben Riggs, he talks about how he feels that Dungeons & Dragons has had its moment, and is now uncool again. Mearls was one of the lead designers of D&D 5E and became the franchise's Creative Director in 2018. He worked at WotC until he was laid off in 2023. He is now EP of roleplaying games at Chaosium, the publisher of Call of Chulhu.

My theory is that when you look back at the OGL, the real impact of it is that it made D&D uncool again. D&D was cool, right? You had Joe Manganiello and people like that openly talking about playing D&D. D&D was something that was interesting, creative, fun, and different. And I think what the OGL did was take that concept—that Wizards and this idea of creativity that is inherent in the D&D brand because it's a roleplaying game, and I think those two things were sundered. And I don’t know if you can ever put them back together.

I think, essentially, it’s like that phrase: The Mandate of Heaven. I think fundamentally what happened was that Wizards has lost the Mandate of Heaven—and I don’t see them even trying to get it back.

What I find fascinating is that it was Charlie Hall who wrote that article. This is the same Charlie Hall who wrote glowing reviews of the 5.5 rulebooks. And then, at the same time, he’s now writing, "This is your chance because D&D seems to be stumbling." How do you square that? How do I go out and say, "Here are the two new Star Wars movies. They’re the best, the most amazing, the greatest Star Wars movies ever made. By the way, Star Wars has never been weaker. Now is the time for other sci-fi properties", like, to me that doesn’t make any sense! To me, it’s a context thing again.

Maybe this is the best Player’s Handbook ever written—but the vibes, the audience, the people playing these games—they don’t seem excited about it. We’re not seeing a groundswell of support and excitement. Where are the third-party products? That’s what I'd ask. Because that's what you’d think, "oh, there’s a gap", I mean remember before the OGL even came up, back when 3.0 launched, White Wolf had a monster book. There were multiple adventures at Gen Con. The license wasn’t even official yet, and there were already adventures showing up in stores. We're not seeing that, what’s ostensibly the new standard going forward? If anything, we’re seeing the opposite—creators are running in the opposite direction. I mean, that’s where I’m going.

And hey—to plug my Patreon—patreon.com/mikemearls (one word). This time last year, when I was looking at my post-Wizards options, I thought, "Well, maybe I could start doing 5E-compatible stuff." And now what I’m finding is…I just don’t want to. Like—it just seems boring. It’s like trying to start a hair metal band in 1992. Like—No, no, no. Everyone’s mopey and we're wearing flannel. It's Seattle and rain. It’s Nirvana now, man. It’s not like Poison. And that’s the vibe I get right now, yeah, Poison was still releasing albums in the ’90s. They were still selling hundreds of thousands or a million copies. But they didn’t have any of the energy. It's moved on. But what’s interesting to me is that roleplaying game culture is still there. And that’s what I find fascinating about gaming in general—especially TTRPGs. I don’t think we’ve ever had a period where TTRPGs were flourishing, and had a lot of energy and excitement around them, and D&D wasn’t on the upswing. Because I do think that’s what’s happening now. We’re in very strange waters where I think D&D is now uncool.
 

log in or register to remove this ad


log in or register to remove this ad

Why do you assume that is the case, though...? Our partial info from BookScan suggests Tasha's was a gargantuan seller.
Yeah, that might be a bit optimistic, I thought the 2024 PHB came out earlier relative to when the statement was made but it was only released mid-September. I'd say a year of PHB sales now / in 2023 is selling more than Tasha did in its first year, but whether that still holds true for the first 5 months (or fewer) is less clear.

As to gargantuan seller, the PHB has sold 4.5 times as many in its lifetime (so about 9 years at the time) compared to Tasha's 3 years of sales at the time, according to the Bookscan data. Not bad, but that suggests it was only outselling the PHB for a short time (it made a third of its sales in the first month, so definitely for that one...).
 


Yeah, that might be a bit optimistic, I thought the 2024 PHB came out earlier relative to when the statement was made but it was only released mid-September. I'd say a year of PHB sales now / in 2023 is selling more than Tasha did in its first year, but whether that still holds true for the first 5 months (or fewer) is less clear.

As to gargantuan seller, the PHB has sold 4.5 times as many in its lifetime (so about 9 years at the time) compared to Tasha's 3 years of sales at the time, according to the Bookscan data. Not bad, but that suggests it was only outselling the PHB for a short time (it made a third of its sales in the first month, so definitely for that one...).
Yes, the 2014PHB sold more: but Tasha's was a hit after the PHB had been selling for 6 years: meaning the audience in 2020 was huge compared to 2014.
 

Yes, the 2014PHB sold more: but Tasha's was a hit after the PHB had been selling for 6 years: meaning the audience in 2020 was huge compared to 2014.
The PHB sold significantly more, and more importantly its sales kept rising, so it sold more in 2020 than in 2014. Tasha's sold 2/3s of all sales in the first year and half of that in the first month (rounding things a little).

This is is why Tasha only outsold the PHB for a little while, probably its first month, maybe two. Since 'fastest selling' keeps counting from that point onward, it would take the PHB a few more months to close that lead again however, the question is whether 5 months would have been enough to do so nor not (probably not)
 

He cannot control if other people use his words for negative content or control what people think.

The people who use his words for their own ends are already spewing that content.

If you are reacting to the mob and deciding that their take on his words are his intent, then you’re giving them a lot of power over you.

People say things all the time that can be viewed by any lens you use to interpret the comments.

No one can live their life in fear by parsing everything they think and say through a filter because they are worried that someone will use them for negative reasons.

If you let the negative crowd drive your perceptions, then they get to ride around in your head.

I have interacted with mearls for a long time through these boards so I am not going to make assumptions about his intent because a bunch of negativity shock jocks use it to gain views.

Yes, he can, in fact, control how others use his words by being circumspect about the words he uses and the forums he chooses to use them in. He was the lead designer for a brand name product within a major company and I don’t believe for one second that he doesn’t understand that impact. He has worked with marketing departments, he understands PR, and he understands how social media works.

There are TTRPG designers posting their thoughts day in and day out about game theory and design who manage not to post what he did.

Sorry, but I think your argument is absolutely bogus.
 

He cannot control if other people use his words for negative content or control what people think.

The people who use his words for their own ends are already spewing that content.

If you are reacting to the mob and deciding that their take on his words are his intent, then you’re giving them a lot of power over you.

People say things all the time that can be viewed by any lens you use to interpret the comments.

No one can live their life in fear by parsing everything they think and say through a filter because they are worried that someone will use them for negative reasons.

If you let the negative crowd drive your perceptions, then they get to ride around in your head.

I have interacted with mearls for a long time through these boards so I am not going to make assumptions about his intent because a bunch of negativity shock jocks use it to gain views.
So why doesn't he clarify what he meant on X? Or just state outright that's not what he meant... because yeah if everyone seems to be deriving a different meaning from your words than you meant the onus is on you to clarify your intent.
 




Remove ads

Remove ads

Top