Million Dollar TTRPG Kickstarter Club

Avatar Legends leads the pack in an exclusive club -- Kickstarters for tabletop roleplaying game products which have broken the $1M barrier! It is currently the most successful TTRPG Kickstarter in history with a funding total of nearly $10M, and over 80,000 backers.

22 TTRPG campaigns have ever achieved $1M; 8 TTRPG campaigns have done so without offering miniatures, and only 7 which aren't D&D-related. I myself nearly did it, but fell slightly short with a mere $950,000!

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This list comprises Kickstarters specifically for tabletop roleplaying games or supplements which have exceeded $1M. It does not include Kickstarters for miniatures, software, dice, or other accessories.
  • The first TTRPG Kickstarter to break $1M was 7th Sea: Second Edition (2016) by John Wick.
  • The first to break $2M was Strongholds & Streaming (2018) by Matt Colville.
  • The first to break $9M was Avatar Legends (2021) from Magpie Games.
  • The first to break $1M on its first day was Avatar Legends (2021) from Magpie Games.
  • The first (and so far only) to break $1M without physical merch addons (minis, dice, shirts, pins, etc.) is Coyote & Crow the Roleplaying Game (2021) from Connor Alexander.
  • Most entries are Hit Point Press with 3 campaigns over $1M and contributor on two more; and Matt Colville with 3 campaigns over $1M.
  • Ghostfire Gaming has one million-dollar campaign of their own, and is listed as contributor to three others; Hit Point Press has three million-dollar campaigns, and is listed as a contributor on two more.
In the 12 years since Kickstarter's creation in 2009 until the start of 2021, 4 TTRPG projects beat the $1M mark. In the months since March 2021, until the time of writing, a further 18 projects have done so.

$1M+ TTRPG Kickstarters: The Official TTRPG $1M Kickstarter Club

#​
KickstarterCreatorDate EndedBackersAmountFirst Day**Average Pledge
1​
Avatar Legends: The Roleplaying GameMagpie GamesSeptember 202181,549$9,533,258$1,150,566 (12%)$117
2​
Steinhardt's Guide to the Eldritch Hunt: A 5e Supplement^⁺MonkeyDMAugust 202219,723$2,692,698$411,135 (15%)$137
3​
Fool's Gold: Into the Bellowing Wilds^*⁺Hit Point PressNovember 202116,929$2,479,888$349,884 (14%)$147
4​
Strongholds & Streaming^*⁺Matt ColvilleMarch 201828,918$2,121,465$591,556 (28%)$73
5​
Tanares RPG - 5e^*⁺Dragori GamesOctober 20219,403$2,100,242$993,228 (47%)$223
6​
Old Gods of Appalachia Roleplaying GameMonte Cook GamesMay 202215,061$2,097,715$679,748 (32%)$139
7​
"Flee, Mortals!" - The MCDM Monster Book for 5e^*⁺Matt ColvilleMay 202227,009$2,084,117$788,976 (38%)$77
8​
The One Ring Roleplaying Game, Second EditionFree LeagueMarch 202116,591$2,025,288$521,908 (26%)$122
9​
Monty Python's Cocurricular Mediaeval Reenactment Programme*⁺Exalted FuneralNovember 202215,018$1,933,426$792,724 (41%)$129
10​
Heliana's Guide to Monster Hunting^⁺Loot Tavern (Hit Point Press)July 202118,082$1,845,422$259,382 (14%)$102
11​
BLADE RUNNER - The Roleplaying GameFree LeagueMay 202215,323$1,673,567$833,263 (49%)$109
12​
The Seeker's Guide to Twisted Taverns^⁺Eldermancy (Ghostfire Gaming)March 202117,921$1,650,076$211,563 (13%)$92
13​
Mothership Sci-Fi Horror RPG 1st Edition Boxed SetAlan GerdingDecember 202115,699$1,405,569$529,134 (38%)$90
14​
Kingdoms, Warfare & More Minis!^*Matt ColvilleNovember 201919,033$1,372,685$594,330 (43%)$72
15Grim Hollow: The Monster Grimoire^*⁺Ghostfire GamingMay 202115,530$1,348,160$258,640 (19%)$87
16​
7th Sea: Second EditionJohn WickMarch 201611,483$1,316,813$286,290 (22%)$115
17
The Deck of Many Animated Spells, Tarot and More for 5eHit Point PressJune 20209,871$1,310,509$218,381 (16%)$133
18Dungeons of Drakkenheim^*⁺Dungeon Dudes (Ghostfire Gaming)August 202113,376$1,279,240$370,638 (29%)$96
19Auroboros: Coils of the Serpent^*⁺Warchief GamingMay 202110,218$1,260,863$493,947 (39%)$123
20The Griffon's Saddlebag: Book 2^⁺Griffin Macaulay (Hit Point Press)April 202211,710$1,237,197$297,192 (24%)$106
21​
Coyote & Crow the Roleplaying GameConnor AlexanderApril 202116,269$1,073,453$106,515 (10%)$66
22​
Sebastian Crowe's Guide to Drakkenheim^*⁺Dungeon Dudes (Ghostfire Gaming)September 20228,963$1,025,330$422,376 (41%)$114
23Humblewood Campaign Setting for 5e^*⁺Hit Point PressApril 201914,604$1,001,085$58,985 (6%)$69
^D&D
*Includes miniatures
⁺Includes other non-digital merchandise (dice, bags, pins, shirts, coins, etc.)
**First day figures represent first calendar day, not first 24 hours, and are taken from Kicktraq's daily funding stats

Some unusual patterns can be seen above. Most Kickstarters follow the traditional 'U' shaped curved, with a large portion of the funding taking place in the first few and last few days of the campaign, and comparatively slower progress in the middle.
  • Tanares RPG did nearly $1M in its first day, but then support dropped off for the remaining month. This was due to a high-value giveaway to first-day backers.​
  • Humblewood started off slow and then got a big boost in the last 4 days. It's not clear what caused that, but an aggressive final marketing push is a good candidate--they have multiple marketing entries in their collaborators list.​
A Kickstarter which does well will tend to mean later campaigns also do well, as those backers are notified when new Kickstarters by the same creator are launched. Including Ghostfire Gaming (which is involved with 3 campaigns), the list of 17 creators includes 4 who have 2 or more entries.

The average pledge level for a million-dollar campaign is about $100. This is usually reached by including add-ons and merchandizing.
 
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Words fail me

Yet, maybe stretch goal are over-rated and creators should instead just focus on the primary sales pitch that first brought backers to Kickstarter.
I agree that people can get carried away with stretch goals, but it wouldn't take much effort to either price out something extra for print rewards (another ribbon for the book, a slipcase, etc.) or some tiny amount of additional content, like two more pages of monsters or locations. But enticing people to add another 50 percent to your current total with the promise of...marketing? That's just impressively bad Kickstarter campaign design.
 

imagineGod

Legend
Anyway, I made my points clear with examples. The best part of the D&D 5th Edition OGL is that better creators outside WoTC are creating better art and games and some do so without need of the core D&D books too. The Hellboy 5e Kickstarter for example. So I have more than enough artistically consistent RPGs without the eyesore of some (not all, mind you) core WoTC products.
 


The stretch goals like boom ribbons are always appreciated by traditional readers like myself.
I'm almost entirely a PDF gamer now, but I can totally see the appeal of physical upgrades/amenities. I have the main Delta Green books (Agent's Handbook and Handler's Guide) in a big lovely slipcase and I love all of it very much.
 

imagineGod

Legend
And yet another Million Dollar project on the horizon. Seems the stimulus is kickstarting the American games economy.

The times in which we live, even the pandemic cannot dampen the spirit of hope in humanity.


1621551317165.png
 

aramis erak

Legend
True, there is certainly no guarantee. All the pledges that would have happened in the last couple of days would have happened in the last couple of days, regardless if those days would have been Day 19, 20, 21, and 22 or 27, 28, 29, and 30. Excellent point, as you said, its pretty universal and a common trait of Kickstarters.

In the end, there is no way of knowing with the true final numbers, had the campaign went the full 30 days. Your post gave me a good thought experiment, though. Or at least a distraction to occupy my time while at a work meeting! :LOL: I work with numbers for a living (forecasting trends, data analytics) and running some numbers through some a model we use in our work, I would guess it would have surpassed S&F by about $30k.

But that's all it is, a guess. For fun. You're spot on in the end, in that there is no guarantee.
There is one effect that's kept me out of several KSs...
Where it falls in relation to the pay schedules. Typical are alternate fridays, fixed day early in month, or first monday or friday of month.
(At various points in my life, I've had every monday (timesheets due friday close), alternate fridays (timesheets due monday close of business), Alternate fridays (timesheets due close of business friday before), 2nd of the month (timesheets due last workday of month by Close), first friday of the month following the 1st of the month (timesheets due last workday of the month). Curreently, it's 2nd of the month or the monday following the 2nd of the month if the second is a weekend day.

If a KS doesn't cross the month border, I often cannot afford to participate, because I have to budget to be able to afford anything over my routine monthly games allotment. (which usually is spent by end of the first week).
 

And yet another Million Dollar project on the horizon. Seems the stimulus is kickstarting the American games economy.

The times in which we live, even the pandemic cannot dampen the spirit of hope in humanity.


View attachment 137199

I'm not the first to point out that Kicktraq's "Trending Toward" algorithm is super simplistic and bad--like thinking that if a car hits 60 mph in 10 seconds then it's going to reach 600mph in 100 seconds!--but even their silly "projection" is already way down:

Screen Shot 2021-05-21 at 4.00.12 PM.png


At some point during the first week of the Auroboros campaign Kicktraq had it heading towards $3M. It's about to end somewhere around $1.25M.
 

imagineGod

Legend
I'm not the first to point out that Kicktraq's "Trending Toward" algorithm is super simplistic and bad--like thinking that if a car hits 60 mph in 10 seconds then it's going to reach 600mph in 100 seconds!--but even their silly "projection" is already way down:

View attachment 137249

At some point during the first week of the Auroboros campaign Kicktraq had it heading towards $3M. It's about to end somewhere around $1.25M.
Still a million bucks. That is the title of this whole thread. ;)
 



Aldarc

Legend
Looks like Dungeon Dudes and their YouTubers bring us another million Dollar Kickstarter for 5e. Just launched today.
I don't know why you keep prematurely declaring these sorts of things.

Ever follow-up with your last "million dollar Kickstarter" you posted about?

And yet another Million Dollar project on the horizon. Seems the stimulus is kickstarting the American games economy.

The times in which we live, even the pandemic cannot dampen the spirit of hope in humanity.


View attachment 137199
Trending towards $2.4 Million? Actual final earnings? A little over $200K more than their current pledge level in this photo.
 

imagineGod

Legend
I don't know why you keep prematurely declaring these sorts of things.

Ever follow-up with your last "million dollar Kickstarter" you posted about?


Trending towards $2.4 Million? Actual final earnings? A little over $200K more than their current pledge level in this photo.
The last one was me being excited about Afro-futurism. But the failure of the creator to embrace 5th Edition may have knocked the wind out of the sails.

With this new one, Dungeon Dudes have a big YouTube crowd, and it is 5e so two bit positives. The projection is over six million so a lone one million will be easy for Dungeons of Drakkenberg. Plus, there are also miniatures in the stretch goals, and from past Kickstarters that sold miniatures, there is a large bulk of pledges that just pledge for the miniatures.
 


The last one was me being excited about Afro-futurism. But the failure of the creator to embrace 5th Edition may have knocked the wind out of the sails.

With this new one, Dungeon Dudes have a big YouTube crowd, and it is 5e so two bit positives. The projection is over six million so a lone one million will be easy for Dungeons of Drakkenberg. Plus, there are also miniatures in the stretch goals, and from past Kickstarters that sold miniatures, there is a large bulk of pledges that just pledge for the miniatures.
But as I replied to you right after you posted about Into the Mother Lands, the Kicktraq projection numbers are notoriously useless. Why not just wait until the campaigns have been running for a while? Otherwise you might as well toss tons of candidates on here, including the new DCC Dying Earth. And there are already weekly ENworld threads for notable Kickstarters, so there's no real point in doing that either.
 

Aldarc

Legend
The last one was me being excited about Afro-futurism. But the failure of the creator to embrace 5th Edition may have knocked the wind out of the sails.
You say this as if it was somehow a deep moral failure on their part to not embrace the cult of 5e or the almighty dollar rather than their own creative goals with the project.

With this new one, Dungeon Dudes have a big YouTube crowd, and it is 5e so two bit positives. The projection is over six million so a lone one million will be easy for Dungeons of Drakkenberg. Plus, there are also miniatures in the stretch goals, and from past Kickstarters that sold miniatures, there is a large bulk of pledges that just pledge for the miniatures.
Regardless, it's premature to declare this a one-million dollar Kickstarter on day one.
 



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