Except NFTs are inherently bad, because of the energy waste. That's without taking their near-inherent scamminess into account.
There are ways to mitigate and even eliminate the energy waste by using renewables. It's been done, though admittedly most don't (because it cuts into short term profits).
And near inherent scamminess is not the same thing as as actual scamminess. Selling Amway is practically a scam, but I'm not going to call the police on an Amway salesman because, at the end of the day, it isn't an actual scam.
I don't agree that NFTs are inherently bad, or at least not moreso than many other things out there. M:TG cards have an inherent speculative aspect (if I buy a booster, it might or might not contain a card that is worth more than the booster itself, and the cards may appreciate or depreciate in value over time, in response to a variety of factors including the meta). They're also arguably not good for the environment (how many trees do you think they've cut down over the years for all those cardboard cards, not to mention the factories making those cards that could be powered by renewables, but probably aren't). That said, I don't think that M:TG is inherently bad.
Frankly, if you're seriously concerned about the environmental impact of NFTs, I think that your energy would be far more wisely spent on the promotion and implementation of renewables, which would render any concerns regarding the environmental impact of NFTs moot. They're bad for the environment because they're usually generated with dirty energy. The same dirty energy that likely powers the phones/computers of many of the posters here.
From my perspective, it seems that NFTs are just the flavor of the week of bad, akin to the satanic panic that vilified D&D back in the day. I think that they're a bad idea without a lot of redeeming value, and I'm instantly wary of any project that uses them. Despite that, I disagree that they are inherently bad. NFTs simply are new. It's what you do with them that is good, bad, or neutral. Based on the evidence presented so far, I think that this business plan seems more inherently neutral than bad (my opinion that it's a bad idea notwithstanding).