Hella_Tellah said:
If you agree with both 1 & 2, then I hope you'll agree with
Corollary A) Great DMs give players magic items they can use, and make it seem completely natural that the PCs would find those items in the places they find them.
While I make no claims to being a great DM, I will certainly agree with this and provide an example from my 4e opener. I used the 4e system and wrote out my list of parcels, then once the players had committed to a course of action that would lead them to a particular site, I populated the dungeon (an ancient temple, desecrated and currently used by a Zehir cult of Yuan-ti disciples) with the treasure. The party has three implement users and are 1st level, so I decided one, of the 3 magic items (4 person party) would be an appropriate implement. I rolled randomly among the three characters and the cleric of Kord won. Now, how is a cleric of Kord going to get a holy symbol of his god in a temple devoted to Zehir?
I hadn't yet fully detailed the history of the temple, so I decided that 1000 years ago when the temple was serving its original purpose, it was a temple to the god of battle in my homebrew world. The world underwent a great upheaval (known as 4e

) and the old gods were destroyed. Eventually, heroes saved the world (an old PC party) by essentially joining it to a different cosmos, under the sway of the 4e pantheon. Long story short (too late), with a dedication ritual, Kord would honor the symbol of the ancient god of battle.
The item would be hidden in a secret, trap and test filled area that the cultists never found, in which the PCs would have to prove their mettle, which would grant them access to the temples ancient armory, where the symbol lies, along with a suit of magical hide armor. The PC "priest" who founded this ancient temple was a barbarian, who wore hide. It fits that a "spare" hide would be kept there, and the groups current barbarian (a 4e fighter with a maul) will enjoy his new suit of hide armor that was once worn by one of the greatest heroes of that time. Last is a cloak of protection. This is a sensible enough item to have in such an armory (there are a variety of ancient weapons in this vault as well, none magical, a couple with some gp value) and it fits well as both of the PCs who won't get a hand picked item will find the cloak useful and will have to decide who gets it.