Maybe. however, the issue isn't so much WotC trying something else as it is WotC trying something instead of. For that to happen, especially when WotC is putting relatively few resources toward the production of Dragon and Dungeon (I'd say none, except I assume they had someone checking something be sure they were in line with their licesnse, etc...), means that WotC must believe that the continued existence and publication of Dragon and/or Dungeon* as a print magazine will somehow hurt the something else. And for that to be the case, WotC must think their something else will appeal to the same market -- which might be 1% of the players, as stated -- which means either it is the same niche of product, or that the 1% is the group that spends money on D&D. I don't know the answers, but that is sure as hell a lot of questions.
*I am still of the opinion that Dungeon was the actual issue. it just so happens that the two were likely managed under a single license, so getting rid of Dungeon required sutting out Dragon as well. As I stated in one of the other umpteen threads, i believe this had more to do with WotC wanting to take control over the D&D adventure market -- for numerous reasons -- and didn't need an entirely too competetive Dungeon magazine hindering their efforts. I mean, today i bought Eyes of the Lich Queen because that's what my group decided on, but we went through quite a list of alternatives, including all 3 Paizo adventure paths and only ended up with EoLQ because the guys didn't want to start off at 1st level. otherwise, we'de be playing Age of Worms.