Sonny
Adventurer
Despite only selling 4E to a 1/6 of the current D&D fanbase, I'm not sure it's actually a failure.
We don't know how that base is divided among the various editions of D&D, not to mention the fact that WoTC obviously knew going in they weren't going to even be getting 1/3 of the fans right away. I mean, look at how small the print runs must have been to cause selling through two runs and still not reaching one million sales.
Now if they had one print run and still hadn't sold through it, I'd say WoTC failed. But it seems they knew what to expect sales wise, and it was deemed to be preferable than sticking with 3.5
We don't know how that base is divided among the various editions of D&D, not to mention the fact that WoTC obviously knew going in they weren't going to even be getting 1/3 of the fans right away. I mean, look at how small the print runs must have been to cause selling through two runs and still not reaching one million sales.
Now if they had one print run and still hadn't sold through it, I'd say WoTC failed. But it seems they knew what to expect sales wise, and it was deemed to be preferable than sticking with 3.5