After discussion, we did lower the price of the pdf.
I'm sure there will still be many complaints.

Its not as low as some people want.
But dont ever say your voices arent heard. And I dont mean the complainers and the people making veiled threats of piracy or implying we will somehow end up in the poorhouse or I'll never buy from Necro again. Those comments are basically meaningless as far as providing any incentive for me to reconsider a position. I am talking about the people who come in with good valid points and discuss them. We listen to you. We always have. And I appreciate them. I am not inflexible. But I do have a belief about being true to our fans particularly as it relates to this product. Particularly long time Necro people. You know we listen.
And this wasnt planned scarcity. That comment can only be believed by people who dont know what Bill and I are about. Heck, we've underpriced more products (Tome 1 and Abysthor both come to mind; not to mention our PDF strategy for Tome Revised) and given away more content than anyone else in d20, so I have a pretty thick skin when it comes to those sorts of claims. It just isnt true.
I may be wrong about the pdf issue. But right now I dont think I am. But I am willing to change my mind. God knows I've changed it before on other issues
The other point I wanted to make is that some have observed that "we are making 1000 people happy and everyone else mad." Well, I'm not sure how many is in that group of "everyone else". Right now, my responsibility (in my view) is to those 1000. I certainly dont think there are 1000 others who are unhappy. Or even 500. Or even 100. So if that is the case, then who should I be making happy? I think it is that 1000.
And no, the books arent all gone. They are all out to distributors. They will be in game stores. I certainly cant say that all 1000 are, as we speak, sitting in gamers' homes.
As for Necro weathering the storm, dig this: we were the first to release d20 content (Wizard's Amulet was the first ever d20 product, having been released at midnight of the first day of allowed release, though it was a free download; Atlas and GR beat us with the first for sale products with Freeport and Time to Kill) and we are one of two d20 companies left that do nothing but D&D (Goodman being the other one). Everyone else has dropped out. I think we are doing just fine

Which, frankly, makes me trust my gut on some of our business choices. I think we have done the right thing and rolled with the changes of the market the right way.
I dont mean to be preachy. I'm not trying to be a dick. I have a thought process behind my decisions. I dont have any trouble sharing those thoughts. I may be wrong. I agree with that. And I dont have any trouble with people telling me I'm wrong. I am passionate about our products and about gaming and about Necro. I am a gamer first and a publisher second. And you can count on this--I will always come in and take the heat. If someone is upset, I will be here to talk about it. I have never ducked that kind of stuff. I listen. I may not change my mind. But this time I already have for instance. So here I am. Come with good issues and I may revise my position. I am here to listen. And to let you know what is on my mind.
I think RA is a killer product. And I am so grateful for the fan response. And it is those 1000 die hard fans that I want to make sure to keep happy. It doesnt make sense to me to make 200 more people happy at the risk of alienating our core fans. But maybe I am mis-percieving this. I dont know yet.
So thanks for the discussion
Clark